{"id":17758,"date":"2026-03-25T07:31:16","date_gmt":"2026-03-25T07:31:16","guid":{"rendered":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/?p=17758"},"modified":"2026-03-25T07:39:28","modified_gmt":"2026-03-25T07:39:28","slug":"trademark-registration-for-startups-in-india-why-its-more-important-than-you-think","status":"publish","type":"post","link":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/","title":{"rendered":"Trademark Registration for Startups in India: Why It\u2019s More Important Than You Think"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"startup-brand-protection\"><span class=\"ez-toc-section\" id=\"Startup_Brand_Protection_Why_Trademark_Registration_Matters_in_India\"><\/span>Startup Brand Protection: Why Trademark Registration Matters in India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When someone launches a startup, there are dozens of things to think about\u2014finding customers, building a website, managing finances, and promoting the business. In the middle of all this, one important step often gets pushed aside: protecting the brand name.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0c0c0c;color:#0c0c0c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0c0c0c;color:#0c0c0c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#Startup_Brand_Protection_Why_Trademark_Registration_Matters_in_India\" >Startup Brand Protection: Why Trademark Registration Matters in India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#What_Exactly_Is_a_Trademark\" >What Exactly Is a Trademark?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#Why_Trademark_Registration_Is_So_Important_for_Startups\" >Why Trademark Registration Is So Important for Startups<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#1_It_Protects_Your_Brand_from_Being_Copied\" >1. It Protects Your Brand from Being Copied<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#2_It_Prevents_Future_Legal_Disputes\" >2. It Prevents Future Legal Disputes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#3_It_Builds_Trust_and_Professional_Image\" >3. It Builds Trust and Professional Image<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#4_It_Supports_Business_Expansion\" >4. It Supports Business Expansion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#5_It_Adds_Value_to_Your_Business\" >5. It Adds Value to Your Business<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#What_Can_Be_Registered_as_a_Trademark_in_India\" >What Can Be Registered as a Trademark in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#Steps_Involved_in_Trademark_Registration_in_India\" >Steps Involved in Trademark Registration in India<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#1_Trademark_Availability_Search\" >1. Trademark Availability Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#2_Filing_the_Trademark_Application\" >2. Filing the Trademark Application<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#3_Examination_by_the_Trademark_Office\" >3. Examination by the Trademark Office<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#4_Publication_in_the_Trademark_Journal\" >4. Publication in the Trademark Journal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#5_Trademark_Registration_Certificate\" >5. Trademark Registration Certificate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#Common_Mistakes_Startups_Should_Avoid\" >Common Mistakes Startups Should Avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p>Many startup founders assume that once they start using a name or logo, it automatically belongs to them. Unfortunately, that\u2019s not always the case.<\/p>\n\n\n\n<p>In India, the safest way to secure your brand identity is through trademark registration. It gives you legal rights over your brand and prevents others from copying or misusing it.<\/p>\n\n\n\n<p>If you are starting a new business or planning to launch a brand soon, understanding how trademarks work can save you from serious problems later.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-a-trademark\"><span class=\"ez-toc-section\" id=\"What_Exactly_Is_a_Trademark\"><\/span>What Exactly Is a Trademark?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A trademark is a legal protection for your brand identity.<\/p>\n\n\n\n<p>It helps customers recognize your business and distinguish it from competitors. When people see your brand name or logo, they immediately associate it with your products or services.<\/p>\n\n\n\n<p>A trademark can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business name<\/li>\n\n\n\n<li>Brand name<\/li>\n\n\n\n<li>Company logo<\/li>\n\n\n\n<li>Tagline or slogan<\/li>\n\n\n\n<li>Product name<\/li>\n\n\n\n<li>Unique packaging design<\/li>\n<\/ul>\n\n\n\n<p>For example, when customers see a recognizable logo or name, they instantly know which company it belongs to. That recognition is protected through trademark laws.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"importance-of-trademark-registration\"><span class=\"ez-toc-section\" id=\"Why_Trademark_Registration_Is_So_Important_for_Startups\"><\/span>Why Trademark Registration Is So Important for Startups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Startups often operate in competitive markets. Building trust and brand recognition takes time, effort, and investment. Without proper protection, that effort can be at risk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"protects-brand-from-copying\"><span class=\"ez-toc-section\" id=\"1_It_Protects_Your_Brand_from_Being_Copied\"><\/span>1. It Protects Your Brand from Being Copied<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Imagine spending months building your brand identity. Your business cards, website, packaging, and marketing materials all carry the same name.<\/p>\n\n\n\n<p>Now imagine discovering that another company has started using a similar name or logo.<\/p>\n\n\n\n<p>Without a registered trademark, it can be difficult to stop them. But if your trademark is registered, the law gives you exclusive rights to use that brand for the products or services it covers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"prevents-legal-disputes\"><span class=\"ez-toc-section\" id=\"2_It_Prevents_Future_Legal_Disputes\"><\/span>2. It Prevents Future Legal Disputes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the most common problems businesses face is choosing a brand name that is already registered by someone else.<\/p>\n\n\n\n<p>This situation can lead to legal notices or trademark objections. In some cases, businesses are forced to completely rebrand.<\/p>\n\n\n\n<p>Rebranding means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Changing the company name<\/li>\n\n\n\n<li>Designing a new logo<\/li>\n\n\n\n<li>Updating the website<\/li>\n\n\n\n<li>Reprinting marketing materials<\/li>\n<\/ul>\n\n\n\n<p>For a startup, this can be expensive and damaging to the brand\u2019s reputation.<\/p>\n\n\n\n<p>Trademark registration helps reduce this risk by securing your rights early.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"builds-trust\"><span class=\"ez-toc-section\" id=\"3_It_Builds_Trust_and_Professional_Image\"><\/span>3. It Builds Trust and Professional Image<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Customers often trust businesses that appear well-established.<\/p>\n\n\n\n<p>When a brand has a registered trademark, it sends a signal that the company is serious about its identity and long-term growth. It also shows that the business is operating professionally.<\/p>\n\n\n\n<p>Over time, customers begin to recognize the brand and develop confidence in it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"supports-expansion\"><span class=\"ez-toc-section\" id=\"4_It_Supports_Business_Expansion\"><\/span>4. It Supports Business Expansion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Many startups begin small but have plans to grow.<\/p>\n\n\n\n<p>They may expand to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New cities<\/li>\n\n\n\n<li>Online marketplaces<\/li>\n\n\n\n<li>Franchise models<\/li>\n\n\n\n<li>International markets<\/li>\n<\/ul>\n\n\n\n<p>A registered trademark makes expansion much smoother because the brand identity is already protected.<\/p>\n\n\n\n<p>Without trademark protection, expanding the brand can create conflicts if another business is using the same or a similar name in a different location.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"adds-business-value\"><span class=\"ez-toc-section\" id=\"5_It_Adds_Value_to_Your_Business\"><\/span>5. It Adds Value to Your Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A trademark is not just a legal formality\u2014it is also an intangible business asset.<\/p>\n\n\n\n<p>As your startup grows, the brand name becomes more valuable. A strong brand can be licensed, franchised, or even sold.<\/p>\n\n\n\n<p>Large companies invest heavily in building brand recognition because the trademark itself becomes a major part of their overall value.<\/p>\n\n\n\n<p>Even small startups can benefit from protecting their brand early.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-can-be-registered\"><span class=\"ez-toc-section\" id=\"What_Can_Be_Registered_as_a_Trademark_in_India\"><\/span>What Can Be Registered as a Trademark in India?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many people believe trademarks only apply to company names. In reality, several different brand elements can be protected.<\/p>\n\n\n\n<p>Some common examples include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand names<\/li>\n\n\n\n<li>Company logos<\/li>\n\n\n\n<li>Product names<\/li>\n\n\n\n<li>Taglines or slogans<\/li>\n\n\n\n<li>Symbols or graphic designs<\/li>\n<\/ul>\n\n\n\n<p>The key requirement is that the mark must be unique and distinctive. Generic or very common names are usually difficult to register.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trademark-registration-steps\"><span class=\"ez-toc-section\" id=\"Steps_Involved_in_Trademark_Registration_in_India\"><\/span>Steps Involved in Trademark Registration in India<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The process of registering a trademark is fairly structured. Although it involves several stages, it is not as complicated as many people assume.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-1-search\"><span class=\"ez-toc-section\" id=\"1_Trademark_Availability_Search\"><\/span>1. Trademark Availability Search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first step is checking whether the proposed name or logo is already registered.<\/p>\n\n\n\n<p>This search helps avoid conflicts with existing trademarks and reduces the chances of objections during the application process.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-2-application\"><span class=\"ez-toc-section\" id=\"2_Filing_the_Trademark_Application\"><\/span>2. Filing the Trademark Application<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Once the name is confirmed as available, the application is filed with the Trademark Registry under the appropriate trademark class.<\/p>\n\n\n\n<p>Different classes represent different types of goods or services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-3-examination\"><span class=\"ez-toc-section\" id=\"3_Examination_by_the_Trademark_Office\"><\/span>3. Examination by the Trademark Office<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>After submission, the trademark office reviews the application. The examiner checks whether the mark meets legal requirements and whether it conflicts with existing trademarks.<\/p>\n\n\n\n<p>If any issue is found, the office may raise an objection that needs to be addressed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-4-journal\"><span class=\"ez-toc-section\" id=\"4_Publication_in_the_Trademark_Journal\"><\/span>4. Publication in the Trademark Journal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If the application passes the examination stage, it is published in the official Trademark Journal.<\/p>\n\n\n\n<p>This allows the public to review the mark and file opposition if they believe it conflicts with their trademark rights.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"step-5-certificate\"><span class=\"ez-toc-section\" id=\"5_Trademark_Registration_Certificate\"><\/span>5. Trademark Registration Certificate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If no opposition is filed within the required period, the trademark proceeds to registration.<\/p>\n\n\n\n<p>The owner then receives a <a href=\"\/Legal-Articles\/category\/example-1\/intellectual-property\/\" target=\"_blank\" rel=\"noreferrer noopener\">trademark registration<\/a> certificate, which confirms legal ownership of the mark.<\/p>\n\n\n\n<p>Once registered, the trademark is valid for 10 years and can be renewed indefinitely.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"common-mistakes\"><span class=\"ez-toc-section\" id=\"Common_Mistakes_Startups_Should_Avoid\"><\/span>Common Mistakes Startups Should Avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Choosing a brand name without checking trademark availability<\/li>\n\n\n\n<li>Selecting a name that is too generic or descriptive<\/li>\n\n\n\n<li>Filing the application under the wrong class<\/li>\n\n\n\n<li>Ignoring trademark objections or deadlines<\/li>\n<\/ul>\n\n\n\n<p>Working with professionals who understand the process can help prevent these issues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"final-thoughts\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A startup\u2019s brand is more than just a name or logo\u2014it represents the identity and reputation of the business.<\/p>\n\n\n\n<p>Protecting that identity should be part of the foundation of any new venture.<\/p>\n\n\n\n<p>Trademark registration helps ensure that the effort you put into building your brand remains protected. It reduces legal risks, strengthens credibility, and supports long-term business growth.<\/p>\n\n\n\n<p>For startups in India, registering a trademark early is often one of the smartest steps toward securing the future of the brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Startup Brand Protection: Why Trademark Registration Matters in India When someone launches a startup, there are dozens of things to think about\u2014finding customers, building a website, managing finances, and promoting the business. In the middle of all this, one important step often gets pushed aside: protecting the brand name. Many startup founders assume that once<\/p>\n","protected":false},"author":1151,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"two_page_speed":[],"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[21],"tags":[5149],"class_list":{"0":"post-17758","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-intellectual-property","7":"tag-intellectual-property"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/wp-json\/wp\/v2\/posts\/17758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/wp-json\/wp\/v2\/users\/1151"}],"replies":[{"embeddable":true,"href":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/wp-json\/wp\/v2\/comments?post=17758"}],"version-history":[{"count":0,"href":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/wp-json\/wp\/v2\/posts\/17758\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/wp-json\/wp\/v2\/media?parent=17758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/wp-json\/wp\/v2\/categories?post=17758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/wp-json\/wp\/v2\/tags?post=17758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}