{"id":25799,"date":"2026-06-09T11:41:16","date_gmt":"2026-06-09T11:41:16","guid":{"rendered":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/?p=25799"},"modified":"2026-06-09T11:46:10","modified_gmt":"2026-06-09T11:46:10","slug":"the-presence-of-house-mark-on-packaging-does-not-by-itself-dispel-consumer-confusion","status":"publish","type":"post","link":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/the-presence-of-house-mark-on-packaging-does-not-by-itself-dispel-consumer-confusion\/","title":{"rendered":"The presence of house mark on packaging does not by itself dispel consumer confusion"},"content":{"rendered":"\n

<\/span>Introduction<\/span><\/h2>\n\n\n\n

In the competitive world of fast-moving consumer goods, particularly food products like rice, the visual appearance of packaging often matters more to consumers than the brand name printed on it. A consumer walking into a kirana store or wholesale market relies heavily on colour, design, imagery, and overall visual impression to identify and pick a product they have previously purchased.<\/p>

\n
\n

Table of Contents<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n