{"id":26925,"date":"2026-07-05T04:54:06","date_gmt":"2026-07-05T04:54:06","guid":{"rendered":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/?p=26925"},"modified":"2026-07-05T05:13:21","modified_gmt":"2026-07-05T05:13:21","slug":"doctrine-of-honest-concurrent-use-in-trademark-law","status":"publish","type":"post","link":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/","title":{"rendered":"Doctrine of Honest Concurrent Use in Trademark Law"},"content":{"rendered":"\n<h2 id=\"h-introduction\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A trademark is a distinctive sign, symbol, word, logo, or combination of these that identifies the goods or services of one business and distinguishes them from those of others. The main purpose of trademark law is to prevent consumer confusion and protect the goodwill of businesses.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0c0c0c;color:#0c0c0c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0c0c0c;color:#0c0c0c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#Judicial_Perspective_Case_Law\" >Judicial Perspective \/ Case Law<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#1_London_Rubber_Co_Ltd_v_Durex_Products_Incorporated\" >1. London Rubber Co. Ltd. v. Durex Products Incorporated<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#2_Kores_India_Ltd_v_Khoday_Eshwarsa_and_Son\" >2. Kores (India) Ltd. v. Khoday Eshwarsa and Son<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#3_Amritdhara_Pharmacy_v_Satya_Deo_Gupta\" >3. Amritdhara Pharmacy v. Satya Deo Gupta<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#Critical_Analysis\" >Critical Analysis<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#Advantages\" >Advantages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#Disadvantages\" >Disadvantages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#Comparative_Analysis\" >Comparative Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#Suggestions_Recommendations\" >Suggestions \/ Recommendations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#References\" >References<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#Citation_OSCOLA_Style\" >Citation (OSCOLA Style)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#Key_Takeaways\" >Key Takeaways<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/#Quick_Reference_Summary\" >Quick Reference Summary<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">Normally, registration is refused if a trademark is identical or deceptively similar to an already registered mark. However, an exception exists under the <strong>Doctrine of Honest Concurrent Use<\/strong>. This doctrine allows two or more traders to register similar or identical trademarks if they have honestly used the marks independently over a long period without intending to deceive consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In India, this doctrine is recognised under <strong>Section 12 of the Trade Marks Act, 1999<\/strong>. The Registrar has the discretion to permit registration after considering factors such as honesty of adoption, duration of use, extent of use, likelihood of confusion, and public interest.<\/p>\n\n\n\n<h2 id=\"h-judicial-perspective-case-law\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Judicial_Perspective_Case_Law\"><\/span>Judicial Perspective \/ Case Law<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The following judicial decisions explain how Indian courts have interpreted the Doctrine of Honest Concurrent Use and the principles governing the registration of similar trademarks.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Case<\/th><th>Key Principle<\/th><\/tr><\/thead><tbody><tr><td>London Rubber Co. Ltd. v. Durex Products Incorporated<\/td><td>Honest and continuous use may outweigh the existence of an earlier registered mark.<\/td><\/tr><tr><td>Kores (India) Ltd. v. Khoday Eshwarsa and Son<\/td><td>Honest concurrent use is an equitable exception and must be exercised carefully.<\/td><\/tr><tr><td>Amritdhara Pharmacy v. Satya Deo Gupta<\/td><td>Consumer confusion remains the most important consideration.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-1-london-rubber-co-ltd-v-durex-products-incorporated\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_London_Rubber_Co_Ltd_v_Durex_Products_Incorporated\"><\/span>1. London Rubber Co. Ltd. v. Durex Products Incorporated<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Supreme Court observed that honest concurrent use depends on the facts of each case. Long and genuine use without dishonest intention can justify registration of similar trademarks, provided public confusion is minimal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principle:<\/strong> Honest and continuous use may outweigh the existence of an earlier registered mark.<\/p>\n\n\n\n<h3 id=\"h-2-kores-india-ltd-v-khoday-eshwarsa-and-son\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Kores_India_Ltd_v_Khoday_Eshwarsa_and_Son\"><\/span>2. Kores (India) Ltd. v. Khoday Eshwarsa and Son<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Supreme Court explained that the registrar should consider the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Duration and extent of use.<\/li>\n\n\n\n<li>Degree of confusion.<\/li>\n\n\n\n<li>Honesty in adopting the mark.<\/li>\n\n\n\n<li>Possible inconvenience to the public.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principle:<\/strong> Honest concurrent use is an equitable exception and must be exercised carefully.<\/p>\n\n\n\n<h3 id=\"h-3-amritdhara-pharmacy-v-satya-deo-gupta\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Amritdhara_Pharmacy_v_Satya_Deo_Gupta\"><\/span>3. Amritdhara Pharmacy v. Satya Deo Gupta<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Although this case mainly dealt with deceptive similarity, the Court emphasised that public confusion remains the most important consideration while deciding trademark disputes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principle:<\/strong> Honest use cannot justify registration if consumer confusion is substantial.<\/p>\n\n\n\n<h2 id=\"h-critical-analysis\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Critical_Analysis\"><\/span>Critical Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The doctrine balances the rights of existing trademark owners with those of honest users. It recognises that different businesses may independently adopt similar marks without bad faith.<\/p>\n\n\n\n<h3 id=\"h-advantages\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages\"><\/span>Advantages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Protects businesses that have honestly built goodwill.<\/li>\n\n\n\n<li>Prevents unfair denial of trademark registration.<\/li>\n\n\n\n<li>Encourages fairness and commercial equity.<\/li>\n\n\n\n<li>Recognises genuine market practices.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-disadvantages\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disadvantages\"><\/span>Disadvantages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>May increase consumer confusion.<\/li>\n\n\n\n<li>Registrar&#8217;s discretion may lead to inconsistent decisions.<\/li>\n\n\n\n<li>Creates uncertainty in trademark protection.<\/li>\n\n\n\n<li>Can result in lengthy litigation.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-comparative-analysis\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Comparative_Analysis\"><\/span>Comparative Analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Jurisdiction<\/th><th>Approach<\/th><\/tr><\/thead><tbody><tr><td>India<\/td><td>India follows a flexible approach under Section 12 of the Trade Marks Act, 1999, allowing registration based on honest concurrent use after considering various factors.<\/td><\/tr><tr><td>United Kingdom<\/td><td>The UK also recognises honest concurrent use. Courts examine the honesty of adoption, duration of use, geographical area of business, and possibility of consumer confusion before granting registration.<\/td><\/tr><tr><td>United States<\/td><td>The United States generally follows the first-to-use principle. Honest concurrent use may be recognised in limited situations, particularly where businesses have independently operated in different geographical regions without causing consumer confusion.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-suggestions-recommendations\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Suggestions_Recommendations\"><\/span>Suggestions \/ Recommendations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The Registrar should adopt uniform guidelines while applying the doctrine.<\/li>\n\n\n\n<li>Consumer confusion should remain the primary consideration.<\/li>\n\n\n\n<li>Businesses should conduct trademark searches before adopting a new mark.<\/li>\n\n\n\n<li>Awareness about trademark registration should be increased among startups and small businesses.<\/li>\n\n\n\n<li>Courts should continue balancing the interests of prior owners and honest concurrent users.<\/li>\n<\/ol>\n\n\n\n<h2 id=\"h-conclusion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Doctrine of Honest Concurrent Use is an important exception in trademark law that promotes fairness by protecting businesses that have honestly and independently used similar trademarks over time. While it safeguards genuine commercial interests, its application must always prioritise consumer protection and prevent market confusion. Proper judicial scrutiny and careful exercise of discretion are essential to ensure that the doctrine achieves a fair balance between competing trademark rights.<\/p>\n\n\n\n<h2 id=\"h-references\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"References\"><\/span>References<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avtar Singh, <em>Law of Trade Marks and Passing Off<\/em>.<\/li>\n\n\n\n<li>P. Narayanan, <em>Intellectual Property Law<\/em>.<\/li>\n\n\n\n<li>Trade Marks Act, 1999.<\/li>\n\n\n\n<li>London Rubber Co. Ltd. v. Durex Products Incorporated.<\/li>\n\n\n\n<li>Kores (India) Ltd. v. Khoday Eshwarsa and Son.<\/li>\n\n\n\n<li>Amritdhara Pharmacy v. Satya Deo Gupta.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-citation-oscola-style\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Citation_OSCOLA_Style\"><\/span>Citation (OSCOLA Style)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Authority<\/th><th>OSCOLA Citation<\/th><\/tr><\/thead><tbody><tr><td>Case<\/td><td>London Rubber Co Ltd v Durex Products Inc AIR 1963 SC 1882.<\/td><\/tr><tr><td>Case<\/td><td>Kores (India) Ltd v Khoday Eshwarsa and Son (1984) 2 SCC 65.<\/td><\/tr><tr><td>Case<\/td><td>Amritdhara Pharmacy v Satya Deo Gupta AIR 1963 SC 449.<\/td><\/tr><tr><td>Statute<\/td><td>Trade Marks Act, 1999 (India), s. 12.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/delhi-high-court-on-trademark-non-use-genuine-commercial-use-mandatory-under-sections-47-57-of-the-trade-marks-act\/\">Delhi High Court on Trademark Non-Use: Genuine Commercial Use Mandatory Under Sections 47 &amp; 57 of the Trade Marks Act<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/understanding-good-practices-in-insurance-claim-investigations\/\">Understanding Good Practices in Insurance Claim Investigations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/understanding-the-doctrine-of-sufficient-cause-meaning-scope-and-judicial-approach-in-indian-law\/\">Understanding the Doctrine of Sufficient Cause: Meaning, Scope, and Judicial Approach in Indian Law<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/coexisting-in-the-marketplace-legal-validity-judicial-trends-and-the-future-of-trademark-coexistence-in-india\/\">Coexisting in the Marketplace: Legal Validity, Judicial Trends, and the Future of Trademark Coexistence in India<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/balancing-prior-use-and-honest-concurrent-adoption-in-trade-mark-rectification\/\">Balancing Prior Use and Honest Concurrent Adoption in Trade Mark Rectification<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Doctrine of Honest Concurrent Use is an important exception under <strong>Section 12 of the Trade Marks Act, 1999<\/strong>, allowing registration of similar or identical trademarks under specific circumstances.<\/li>\n\n\n\n<li>The doctrine protects businesses that have honestly and independently used similar trademarks over a long period without any intention to deceive consumers.<\/li>\n\n\n\n<li>The Registrar of Trade Marks has discretionary power to permit registration after evaluating honesty of adoption, duration and extent of use, likelihood of consumer confusion, and public interest.<\/li>\n\n\n\n<li>Consumer confusion remains the most significant factor in deciding whether similar trademarks can coexist under Indian trademark law.<\/li>\n\n\n\n<li>The Supreme Court in <em>London Rubber Co. Ltd. v. Durex Products Incorporated<\/em> held that long-standing, honest, and continuous use may justify registration despite the existence of an earlier registered trademark.<\/li>\n\n\n\n<li>In <em>Kores (India) Ltd. v. Khoday Eshwarsa and Son<\/em>, the Supreme Court emphasised that honest concurrent use is an equitable exception that must be applied cautiously after considering all relevant circumstances.<\/li>\n\n\n\n<li>The judgement in <em>Amritdhara Pharmacy v. Satya Deo Gupta<\/em> reaffirmed that protecting consumers from deception takes precedence over claims of honest use.<\/li>\n\n\n\n<li>India follows a flexible approach to honest concurrent use, balancing the rights of prior trademark owners with those of genuine concurrent users while safeguarding public interest.<\/li>\n\n\n\n<li>Compared with India, the United Kingdom also recognises honest concurrent use, whereas the United States generally follows the first-to-use principle, allowing concurrent rights only in limited situations.<\/li>\n\n\n\n<li>Businesses should always conduct a comprehensive trademark search before adopting a new brand name or logo to minimise the risk of future disputes and litigation.<\/li>\n\n\n\n<li>Uniform guidelines for applying the doctrine can improve consistency, reduce uncertainty, and strengthen confidence in India&#8217;s trademark registration system.<\/li>\n\n\n\n<li>The Doctrine of Honest Concurrent Use promotes commercial fairness, protects legitimate business goodwill, and supports equitable trademark registration, provided consumer protection remains the overriding consideration.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Reference_Summary\"><\/span>Quick Reference Summary<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Aspect<\/th><th>Key Takeaway<\/th><\/tr><\/thead><tbody><tr><td>Statutory Provision<\/td><td>Section 12 of the Trade Marks Act, 1999, permits registration of similar or identical trademarks in cases of honest concurrent use.<\/td><\/tr><tr><td>Primary Objective<\/td><td>Protect honest commercial users while minimising consumer confusion.<\/td><\/tr><tr><td>Registrar&#8217;s Role<\/td><td>Exercises discretionary power after evaluating honesty, duration of use, public interest, and likelihood of confusion.<\/td><\/tr><tr><td>Leading Supreme Court Cases<\/td><td>London Rubber Co. Ltd. v. Durex Products Incorporated; Kores (India) Ltd. v. Khoday Eshwarsa and Son; Amritdhara Pharmacy v. Satya Deo Gupta.<\/td><\/tr><tr><td>Comparative Position<\/td><td>India and the United Kingdom recognise honest concurrent use, while the United States primarily follows the first-to-use principle.<\/td><\/tr><tr><td>Best Practice<\/td><td>Conduct a comprehensive trademark search before adopting a new trademark.<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Introduction A trademark is a distinctive sign, symbol, word, logo, or combination of these that identifies the goods or services of one business and distinguishes them from those of others. The main purpose of trademark law is to prevent consumer confusion and protect the goodwill of businesses. Normally, registration is refused if a trademark is<\/p>\n","protected":false},"author":680,"featured_media":4448,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"two_page_speed":[],"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[5873],"tags":[28,5969],"class_list":["post-26925","post","type-post","status-publish","format-standard","has-post-thumbnail","category-trademark-law","tag-top-news","tag-trademark-laws"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.3) - 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