{"id":27015,"date":"2026-07-06T08:19:55","date_gmt":"2026-07-06T08:19:55","guid":{"rendered":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/?p=27015"},"modified":"2026-07-06T08:27:07","modified_gmt":"2026-07-06T08:27:07","slug":"london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law","status":"publish","type":"post","link":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/","title":{"rendered":"London Rubber Co. Ltd. vs Durex Products Incorporated: Supreme Court on Honest Concurrent Use in Trademark Law"},"content":{"rendered":"\n<h2 id=\"h-introduction\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The decision of the Supreme Court in <strong>London Rubber Co. Ltd Vs Durex Products Incorporated<\/strong> is one of the foundational judgements in Indian trademark law concerning the doctrine of honest concurrent use. The case addressed a recurring problem in trademark jurisprudence: whether registration of a trademark that is identical or similar to another mark can nevertheless be permitted when both parties have honestly and concurrently used the mark over a substantial period.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0c0c0c;color:#0c0c0c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0c0c0c;color:#0c0c0c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Introduction\" >Introduction<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Why_This_Judgment_Is_Important\" >Why This Judgment Is Important<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Factual_and_Procedural_Background\" >Factual and Procedural Background<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Chronology_of_Events\" >Chronology of Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Key_Parties_in_the_Case\" >Key Parties in the Case<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Dispute_Before_the_Court\" >Dispute Before the Court<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Core_Legal_Issues_Before_the_Supreme_Court\" >Core Legal Issues Before the Supreme Court<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Arguments_of_the_Appellant\" >Arguments of the Appellant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Arguments_of_the_Respondent\" >Arguments of the Respondent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Questions_the_Court_Had_to_Decide\" >Questions the Court Had to Decide<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Quick_Overview_of_the_Dispute\" >Quick Overview of the Dispute<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Reasoning_and_Analysis_of_the_Court\" >Reasoning and Analysis of the Court<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Interpretation_of_Section_102_of_the_Trade_Marks_Act_1940\" >Interpretation of Section 10(2) of the Trade Marks Act, 1940<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Why_the_Court_Rejected_the_Appellants_Interpretation\" >Why the Court Rejected the Appellant&#8217;s Interpretation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Reliance_on_English_Authorities\" >Reliance on English Authorities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Key_Principles_Emerging_from_the_Courts_Analysis\" >Key Principles Emerging from the Court&#8217;s Analysis<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Reasoning_and_Analysis_of_the_Court_Continued\" >Reasoning and Analysis of the Court (Continued)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Assessment_of_Honest_Concurrent_Use\" >Assessment of Honest Concurrent Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Volume_of_Use_Under_Section_102\" >Volume of Use Under Section 10(2)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Special_Circumstances_Supporting_Registration\" >Special Circumstances Supporting Registration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Authority_Relied_Upon_for_Special_Circumstances\" >Authority Relied Upon for Special Circumstances<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Findings_on_Likelihood_of_Confusion\" >Findings on Likelihood of Confusion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Final_Decision_of_the_Court\" >Final Decision of the Court<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Summary_of_the_Supreme_Courts_Ruling\" >Summary of the Supreme Court&#8217;s Ruling<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Point_of_Law_Settled\" >Point of Law Settled<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Legal_Principles_Established_by_the_Supreme_Court\" >Legal Principles Established by the Supreme Court<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Key_Takeaways_from_the_Judgment\" >Key Takeaways from the Judgment<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Case_Details\" >Case Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/london-rubber-co-vs-durex-products-honest-concurrent-use-trademark-law\/#Disclaimer\" >Disclaimer<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\">The judgement is significant because trademark law seeks to balance competing interests. On one hand, it protects the rights of trademark proprietors and safeguards consumers against confusion. On the other hand, it recognises commercial realities where different traders may honestly adopt and use similar marks over long periods without causing actual confusion. The Supreme Court examined the scope of Section 10(2) of the Trade Marks Act, 1940, and clarified how honest concurrent use and special circumstances operate as exceptions to the general prohibition against registration of identical or deceptively similar trademarks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ruling remains an important authority for trademark practitioners, businesses, intellectual property professionals, trademark registries, and courts dealing with registration disputes involving competing claims over similar marks.<\/p>\n\n\n\n<h3 id=\"h-why-this-judgment-is-important\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_This_Judgment_Is_Important\"><\/span>Why This Judgment Is Important<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clarifies the doctrine of honest concurrent use under the Trade Marks Act, 1940.<\/li>\n\n\n\n<li>Explains the Registrar&#8217;s discretionary powers in trademark registration.<\/li>\n\n\n\n<li>Balances trademark protection with commercial realities.<\/li>\n\n\n\n<li>Remains a leading precedent in Indian trademark jurisprudence.<\/li>\n\n\n\n<li>Guides trademark practitioners, businesses, registries, and courts in resolving registration disputes.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-factual-and-procedural-background\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factual_and_Procedural_Background\"><\/span>Factual and Procedural Background<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The dispute arose between London Rubber Co. Ltd, the appellant, and Durex Products Incorporated, the respondent, regarding the trademark &#8220;DUREX&#8221;. The appellant objected to the registration sought by the respondent in India on the ground that the mark was identical or deceptively similar to its own trademark rights and that such registration was prohibited under the Trade Marks Act.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The respondent, a corporation incorporated in New York, had been manufacturing and marketing contraceptive products under the trademark \u201cDUREX\u201d for many years. Evidence was produced showing that the respondent had been using the mark since the late 1920s and had exported substantial quantities of goods bearing the mark to India for several decades. The respondent contended that its use of the trademark in India was honest, continuous, and commercial in nature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The matter came before the Deputy Registrar of Trade Marks, who concluded that the respondent had established honest concurrent use and that special circumstances existed justifying registration. The registration was accordingly permitted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The appellant challenged this decision before the Calcutta High Court. The High Court upheld the findings of the Deputy Registrar and held that the respondent had successfully established honest concurrent use of the mark. The Court further held that special circumstances existed which independently justified registration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aggrieved by the decision of the High Court, the appellant approached the Supreme Court, raising important questions regarding the interpretation of Section 10(2) of the Trade Marks Act, 1940, and the extent of discretion available to the Registrar in permitting registration despite the similarity of marks.<\/p>\n\n\n\n<h3 id=\"h-chronology-of-events\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chronology_of_Events\"><\/span>Chronology of Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Stage<\/th><th>Event<\/th><\/tr><\/thead><tbody><tr><td>Trademark Use<\/td><td>Respondent used the trademark &#8220;DUREX&#8221; for many years and exported goods to India.<\/td><\/tr><tr><td>Registrar Proceedings<\/td><td>The deputy registrarExplore the Supreme Court&#8217;s Durex trademark judgment on honest concurrent use, Section 10(2), special circumstances, and trademark registration. found honest concurrent use and special circumstances, permitting registration.<\/td><\/tr><tr><td>High Court<\/td><td>The Calcutta High Court affirmed the Registrar&#8217;s decision.<\/td><\/tr><tr><td>Supreme Court<\/td><td>The appellant challenged the High Court&#8217;s judgement, raising issues regarding Section 10(2) of the Trade Marks Act, 1940.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-key-parties-in-the-case\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Parties_in_the_Case\"><\/span>Key Parties in the Case<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Party<\/th><th>Role<\/th><\/tr><\/thead><tbody><tr><td>London Rubber Co. Ltd.<\/td><td>Appellant<\/td><\/tr><tr><td>Durex Products Incorporated<\/td><td>Respondent<\/td><\/tr><tr><td>Deputy Registrar of Trade Marks<\/td><td>Permitted registration based on honest concurrent use and special circumstances.<\/td><\/tr><tr><td>Calcutta High Court<\/td><td>Affirmed the Registrar&#8217;s decision.<\/td><\/tr><tr><td>Supreme Court of India<\/td><td>Examined the scope of Section 10(2) and the Registrar&#8217;s discretionary powers.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-dispute-before-the-court\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dispute_Before_the_Court\"><\/span>Dispute Before the Court<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The principal issue before the Supreme Court was whether the respondent&#8217;s trademark could be registered despite the existence of another similar mark and whether the case fell within the exception contained in Section 10(2) of the Trade Marks Act, 1940.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The appellant argued that the statutory prohibition against registration of identical or similar marks should prevail and that the registrar lacked authority to permit registration in circumstances where confusion or deception was possible. According to the appellant, the provisions relating to honest concurrent use should be interpreted narrowly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The respondent contended that Section 10(2) was specifically enacted as an exception to the general prohibition contained in the act and empowered the Registrar to permit registration where honest concurrent use or special circumstances were established. The respondent emphasised its long-standing commercial use of the mark in India and argued that there was no evidence of actual confusion among consumers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The court was therefore required to determine the scope of the registrar&#8217;s discretion, the meaning of honest concurrent use, the significance of the volume of use, and the circumstances in which special circumstances could justify registration.<\/p>\n\n\n\n<h3 id=\"h-core-legal-issues-before-the-supreme-court\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Core_Legal_Issues_Before_the_Supreme_Court\"><\/span>Core Legal Issues Before the Supreme Court<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whether the respondent&#8217;s trademark could be registered despite the existence of another identical or deceptively similar trademark.<\/li>\n\n\n\n<li>Whether Section 10(2) of the Trade Marks Act, 1940, operated as an exception to the general prohibition against registration of similar trademarks.<\/li>\n\n\n\n<li>Whether the Registrar possessed discretionary power to permit registration on the basis of honest concurrent use.<\/li>\n\n\n\n<li>Whether the respondent had established honest concurrent use through long-standing commercial use of the trademark.<\/li>\n\n\n\n<li>Whether special circumstances independently justified registration under Section 10(2).<\/li>\n\n\n\n<li>Whether there was a real likelihood of deception or confusion among consumers.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-arguments-of-the-appellant\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Arguments_of_the_Appellant\"><\/span>Arguments of the Appellant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Issue<\/th><th>Appellant&#8217;s Contention<\/th><\/tr><\/thead><tbody><tr><td>Registration of Similar Marks<\/td><td>The statutory prohibition against registration of identical or deceptively similar trademarks should prevail.<\/td><\/tr><tr><td>Registrar&#8217;s Powers<\/td><td>The registrar had no authority to permit registration where confusion or deception was possible.<\/td><\/tr><tr><td>Section 10(2)<\/td><td>The provision relating to honest concurrent use should be interpreted narrowly.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-arguments-of-the-respondent\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Arguments_of_the_Respondent\"><\/span>Arguments of the Respondent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Issue<\/th><th>Respondent&#8217;s Contention<\/th><\/tr><\/thead><tbody><tr><td>Nature of Section 10(2)<\/td><td>Section 10(2) is a statutory exception to the general prohibition against registration.<\/td><\/tr><tr><td>Registrar&#8217;s Discretion<\/td><td>The Registrar is empowered to permit registration where honest concurrent use or special circumstances are established.<\/td><\/tr><tr><td>Commercial Use<\/td><td>The trademark had been honestly, continuously, and commercially used in India over a long period.<\/td><\/tr><tr><td>Consumer Confusion<\/td><td>There was no evidence of actual confusion among consumers.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-questions-the-court-had-to-decide\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Questions_the_Court_Had_to_Decide\"><\/span>Questions the Court Had to Decide<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What is the true scope of Section 10(2) of the Trade Marks Act, 1940?<\/li>\n\n\n\n<li>How wide is the Registrar&#8217;s discretionary power in permitting registration?<\/li>\n\n\n\n<li>What constitutes honest concurrent use under trademark law?<\/li>\n\n\n\n<li>Does the volume of commercial use determine honest concurrent use?<\/li>\n\n\n\n<li>What circumstances qualify as &#8220;special circumstances&#8221; under Section 10(2)?<\/li>\n\n\n\n<li>Can registration be granted even where some possibility of confusion exists?<\/li>\n<\/ol>\n\n\n\n<h3 id=\"h-quick-overview-of-the-dispute\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Overview_of_the_Dispute\"><\/span>Quick Overview of the Dispute<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Aspect<\/th><th>Position Before the Court<\/th><\/tr><\/thead><tbody><tr><td>Trademark in Dispute<\/td><td>&#8220;DUREX&#8221;<\/td><\/tr><tr><td>Relevant Provision<\/td><td>Section 10(2) of the Trade Marks Act, 1940<\/td><\/tr><tr><td>Primary Issue<\/td><td>Registration based on honest concurrent use despite similarity of trademarks.<\/td><\/tr><tr><td>Secondary Issue<\/td><td>Existence of special circumstances justifying registration.<\/td><\/tr><tr><td>Central Question<\/td><td>Extent of the Registrar&#8217;s discretionary power under Section 10(2).<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-reasoning-and-analysis-of-the-court\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reasoning_and_Analysis_of_the_Court\"><\/span>Reasoning and Analysis of the Court<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Supreme Court began by examining the scheme of the Trade Marks Act, 1940. The Court observed that Sections 8(a) and 10(1) contained prohibitory provisions intended to prevent registration of marks likely to cause confusion or deception. However, Section 10(2) constituted an express exception to those prohibitions. The Court emphasised that the language used by the legislature required full effect to be given to the statutory exception and that it could not be interpreted so narrowly as to defeat its purpose.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Court rejected the contention that Section 10(2) could operate only where a conflicting mark was already on the register. Such an interpretation, according to the Court, would produce irrational and anomalous results and would undermine the legislative scheme. The Court held that the provision was intended to confer discretionary power upon the Registrar in appropriate cases involving honest concurrent use.<\/p>\n\n\n\n<h3 id=\"h-interpretation-of-section-10-2-of-the-trade-marks-act-1940\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Interpretation_of_Section_102_of_the_Trade_Marks_Act_1940\"><\/span>Interpretation of Section 10(2) of the Trade Marks Act, 1940<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Provision<\/th><th>Court&#8217;s Interpretation<\/th><\/tr><\/thead><tbody><tr><td>Sections 8(a) and 10(1)<\/td><td>These provisions generally prohibit registration of trademarks likely to cause confusion or deception.<\/td><\/tr><tr><td>Section 10(2)<\/td><td>An express statutory exception permitting registration where honest concurrent use or special circumstances exist.<\/td><\/tr><tr><td>Registrar&#8217;s Power<\/td><td>The registrar possesses discretionary authority to permit registration in appropriate cases.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-why-the-court-rejected-the-appellant-s-interpretation\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_the_Court_Rejected_the_Appellants_Interpretation\"><\/span>Why the Court Rejected the Appellant&#8217;s Interpretation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Section 10(2) cannot be interpreted so narrowly that it defeats its legislative purpose.<\/li>\n\n\n\n<li>The exception is intended to have independent operation.<\/li>\n\n\n\n<li>Restricting its application only to marks already on the register would create irrational and anomalous results.<\/li>\n\n\n\n<li>The Registrar must retain discretion in deserving cases involving honest concurrent use.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">While discussing the relationship between the prohibition against deceptive marks and the exception based on honest concurrent use, the Court referred to the English decision in <em>Bass v. Nicholson &amp; Sons Ltd, (1932) 49 RPC 88<\/em>, where it was recognised that a trademark is not necessarily denied registration merely because some possibility of confusion exists. The judgement relied upon the principle that statutory provisions relating to honest concurrent use may override the general prohibition in appropriate cases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Court also referred to <em>Spillers Ltd&#8217;s Application, (1952) 69 RPC 327<\/em>, where Danckwerts J. explained that the provisions governing confusion and those relating to honest concurrent use must be read harmoniously rather than as isolated compartments. The Supreme Court found this reasoning persuasive and accepted the proposition that a tribunal may exercise discretion under the honest concurrent use provision even where questions of confusion arise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Further support was drawn from <em>Halsbury&#8217;s Laws of England<\/em>, which states that statutory recognition of honest concurrent use may overcome objections based on likelihood of confusion where evidence demonstrates long and honest use without actual confusion.<\/p>\n\n\n\n<h3 id=\"h-reliance-on-english-authorities\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reliance_on_English_Authorities\"><\/span>Reliance on English Authorities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Authority<\/th><th>Principle Recognized by the Supreme Court<\/th><\/tr><\/thead><tbody><tr><td><em>Bass v. Nicholson &amp; Sons Ltd. (1932) 49 RPC 88<\/em><\/td><td>A trademark is not automatically denied registration merely because some possibility of confusion exists.<\/td><\/tr><tr><td><em>Spillers Ltd.&#8217;s Application (1952) 69 RPC 327<\/em><\/td><td>The provisions relating to confusion and honest concurrent use must be interpreted harmoniously.<\/td><\/tr><tr><td><em>Halsbury&#8217;s Laws of England<\/em><\/td><td>Long, honest concurrent use may justify registration despite objections based on likelihood of confusion.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-key-principles-emerging-from-the-court-s-analysis\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Principles_Emerging_from_the_Courts_Analysis\"><\/span>Key Principles Emerging from the Court&#8217;s Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Section 10(2) is a substantive statutory exception rather than a limited procedural provision.<\/li>\n\n\n\n<li>The Registrar&#8217;s discretion must be exercised according to the facts of each case.<\/li>\n\n\n\n<li>The doctrine of honest concurrent use balances trademark protection with commercial realities.<\/li>\n\n\n\n<li>Likelihood of confusion does not automatically exclude the operation of Section 10(2).<\/li>\n\n\n\n<li>Indian courts may rely upon persuasive English trademark jurisprudence while interpreting comparable statutory provisions.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-reasoning-and-analysis-of-the-court-continued\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reasoning_and_Analysis_of_the_Court_Continued\"><\/span>Reasoning and Analysis of the Court (Continued)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Court then turned to the factual question of honest concurrent use. It observed that the respondent had produced evidence demonstrating substantial commercial use of the trademark \u201cDUREX\u201d in India over a long period. Affidavits established that significant quantities of goods bearing the mark had been exported to India since approximately 1930. Both the Deputy Registrar and the High Court had accepted this evidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A particularly important aspect of the judgement concerns the concept of volume of use. The appellant argued that the respondent&#8217;s use was insufficient to qualify as honest concurrent use. Rejecting this argument, the Court held that no rigid rule could be formulated regarding the volume of use necessary under Section 10(2). What is essential is genuine commercial use rather than isolated or token use. The Court endorsed the High Court&#8217;s view that even a comparatively small trader may establish honest concurrent use if the use is bona fide and commercial in nature. Trade mark rights are a form of property and deserve protection regardless of the scale of business, provided they possess commercial significance.<\/p>\n\n\n\n<h3 id=\"h-assessment-of-honest-concurrent-use\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Assessment_of_Honest_Concurrent_Use\"><\/span>Assessment of Honest Concurrent Use<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Factor Considered<\/th><th>Court&#8217;s Findings<\/th><\/tr><\/thead><tbody><tr><td>Duration of Use<\/td><td>The respondent had commercially used the trademark over a long period.<\/td><\/tr><tr><td>Evidence Produced<\/td><td>Affidavits established substantial exports of goods bearing the trademark to India since approximately 1930.<\/td><\/tr><tr><td>Nature of Use<\/td><td>The use was honest, continuous, bona fide, and commercial.<\/td><\/tr><tr><td>Registrar&#8217;s Findings<\/td><td>The Deputy Registrar accepted the evidence and found honest concurrent use.<\/td><\/tr><tr><td>High Court&#8217;s View<\/td><td>The High Court affirmed the Registrar&#8217;s findings.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-volume-of-use-under-section-10-2\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Volume_of_Use_Under_Section_102\"><\/span>Volume of Use Under Section 10(2)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No rigid or mathematical standard exists regarding the required volume of use.<\/li>\n\n\n\n<li>The decisive factor is genuine commercial use rather than token or isolated transactions.<\/li>\n\n\n\n<li>Even comparatively small traders may establish honest concurrent use.<\/li>\n\n\n\n<li>Trademark rights deserve protection irrespective of the scale of business, provided the use possesses commercial significance.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The Supreme Court also considered the alternative ground of \u201cspecial circumstances&#8221;. The High Court had identified several circumstances supporting registration, including the fact that \u201cDUREX\u201d formed part of the respondent company&#8217;s own corporate name, the exceptionally long duration of use, the hardship that would result from refusing registration after decades of use, and the distinction between the respective goods involved. The Supreme Court agreed that most of these circumstances were relevant and capable of constituting special circumstances within the meaning of Section 10(2).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Court referred to <em>Holt &amp; Co. (Leeds) Ltd&#8217;s Application, (1957) RPC 289<\/em>, where it was held that special circumstances include circumstances peculiar to the application and the subject matter of the application, including prior use of the mark before the conflicting mark was registered or used. The Supreme Court endorsed this interpretation.<\/p>\n\n\n\n<h3 id=\"h-special-circumstances-supporting-registration\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Special_Circumstances_Supporting_Registration\"><\/span>Special Circumstances Supporting Registration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Special Circumstance<\/th><th>Importance<\/th><\/tr><\/thead><tbody><tr><td>&#8220;DUREX&#8221; formed part of the respondent company&#8217;s corporate name.<\/td><td>Supported the bona fide adoption and continued commercial identity of the mark.<\/td><\/tr><tr><td>Exceptionally long duration of use.<\/td><td>Demonstrated continuity and commercial goodwill.<\/td><\/tr><tr><td>Hardship arising from refusal of registration.<\/td><td>Recognised the commercial prejudice after decades of legitimate use.<\/td><\/tr><tr><td>Distinction between the respective goods.<\/td><td>Reduced the possibility of deception or consumer confusion.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 id=\"h-authority-relied-upon-for-special-circumstances\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Authority_Relied_Upon_for_Special_Circumstances\"><\/span>Authority Relied Upon for Special Circumstances<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Authority<\/th><th>Legal Principle<\/th><\/tr><\/thead><tbody><tr><td><em>Holt &amp; Co. (Leeds) Ltd&#8217;s Application, (1957) RPC 289<\/em><\/td><td>Special circumstances include matters peculiar to the application, including prior use before the conflicting mark was registered or used.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, the Court examined whether there existed any reasonable probability of confusion. It noted that there had been no actual instance of confusion despite extensive and prolonged use. The Court also observed that the respondent&#8217;s goods were distinct in character and usage. In these circumstances, the possibility of deception or confusion was minimal.<\/p>\n\n\n\n<h3 id=\"h-findings-on-likelihood-of-confusion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Findings_on_Likelihood_of_Confusion\"><\/span>Findings on Likelihood of Confusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No actual instance of consumer confusion had been established.<\/li>\n\n\n\n<li>The trademark had been used extensively over a prolonged period.<\/li>\n\n\n\n<li>The respondent&#8217;s goods were distinct in character and usage.<\/li>\n\n\n\n<li>The likelihood of deception or confusion was found to be minimal.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-final-decision-of-the-court\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Decision_of_the_Court\"><\/span>Final Decision of the Court<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Supreme Court upheld the judgement of the Calcutta High Court and affirmed the order permitting registration of the respondent&#8217;s trademark.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Court held that the respondent had successfully established honest concurrent use of the trademark over a substantial period. It further held that several special circumstances existed which independently justified registration under Section 10(2) of the Trade Marks Act, 1940.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Accordingly, the appeal was dismissed with costs, and the respondent&#8217;s registration was sustained.<\/p>\n\n\n\n<h3 id=\"h-summary-of-the-supreme-court-s-ruling\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary_of_the_Supreme_Courts_Ruling\"><\/span>Summary of the Supreme Court&#8217;s Ruling<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Issue<\/th><th>Decision<\/th><\/tr><\/thead><tbody><tr><td>Honest Concurrent Use<\/td><td>Established by the respondent.<\/td><\/tr><tr><td>Special Circumstances<\/td><td>Held to exist independently under Section 10(2).<\/td><\/tr><tr><td>Registrar&#8217;s Discretion<\/td><td>Properly exercised.<\/td><\/tr><tr><td>Likelihood of Confusion<\/td><td>Found to be minimal.<\/td><\/tr><tr><td>Outcome<\/td><td>Appeal dismissed with costs; registration sustained.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-point-of-law-settled\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Point_of_Law_Settled\"><\/span>Point of Law Settled<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The judgement authoritatively establishes that the doctrine of honest concurrent use constitutes a genuine statutory exception to the general prohibition against registration of identical or similar trademarks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Supreme Court clarified that no rigid or mathematical standard exists regarding the volume of use required to establish honest concurrent use. The decisive consideration is whether the use is genuine, commercial, honest, and substantial in the context of the applicant&#8217;s business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The decision further explains that \u201cspecial circumstances\u201d under trademark law are not narrowly confined and may include long-standing use, hardship arising from refusal of registration, prior use, use of a corporate name, and other circumstances directly connected with the trademark and its commercial history.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The judgement continues to be a leading precedent governing concurrent trademark rights, discretionary registration, and the balance between private trademark rights and commercial realities.<\/p>\n\n\n\n<h3 id=\"h-legal-principles-established-by-the-supreme-court\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Legal_Principles_Established_by_the_Supreme_Court\"><\/span>Legal Principles Established by the Supreme Court<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The doctrine of honest concurrent use is a statutory exception to the general prohibition against registration of identical or deceptively similar trademarks.<\/li>\n\n\n\n<li>Section 10(2) of the Trade Marks Act, 1940, confers discretionary powers upon the Registrar to permit registration in appropriate cases.<\/li>\n\n\n\n<li>No fixed or mathematical standard exists for determining the volume of use required to establish honest concurrent use.<\/li>\n\n\n\n<li>The decisive test is whether the use is genuine, honest, substantial, and commercial in nature.<\/li>\n\n\n\n<li>Special circumstances are not narrowly confined and must be determined according to the facts of each case.<\/li>\n\n\n\n<li>Long-standing commercial use, hardship arising from refusal of registration, prior use, and use of a corporate name may constitute special circumstances.<\/li>\n\n\n\n<li>The likelihood of confusion does not automatically bar registration where the statutory requirements of Section 10(2) are satisfied.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-key-takeaways-from-the-judgment\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Takeaways_from_the_Judgment\"><\/span>Key Takeaways from the Judgment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Aspect<\/th><th>Principle Settled<\/th><\/tr><\/thead><tbody><tr><td>Honest Concurrent Use<\/td><td>Recognised as a substantive statutory exception under trademark law.<\/td><\/tr><tr><td>Registrar&#8217;s Discretion<\/td><td>May permit registration where honest concurrent use or special circumstances are established.<\/td><\/tr><tr><td>Volume of Use<\/td><td>No rigid minimum standard; genuine commercial use is the governing test.<\/td><\/tr><tr><td>Special Circumstances<\/td><td>Broadly interpreted to include commercial realities and long-standing use.<\/td><\/tr><tr><td>Likelihood of Confusion<\/td><td>Must be assessed alongside the statutory exception under Section 10(2).<\/td><\/tr><tr><td>Importance<\/td><td>Leading precedent on concurrent trademark rights and discretionary registration.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-case-details\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Details\"><\/span>Case Details<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Title of the Case<\/th><td>London Rubber Co. Ltd Vs Durex Products Incorporated<\/td><\/tr><tr><th>Date of Judgment\/Order<\/th><td>04.03.1963<\/td><\/tr><tr><th>Neutral Citation<\/th><td>AIR 1963 SC 1882<\/td><\/tr><tr><th>Name of Court<\/th><td>Supreme Court of India<\/td><\/tr><tr><th>Name of the Honourable Judge<\/th><td>J.R. Mudholkar, K. Subba Rao and Raghubar Dayal, JJ.<\/td><\/tr><tr><th>Written By<\/th><td>Advocate Ajay Amitabh Suman, IP Adjutor [Patent and Trademark Attorney], High Court of Delhi<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-conclusion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The decision in <strong>London Rubber Co. Ltd vs Durex Products Incorporated<\/strong> remains one of the most influential authorities on the doctrine of honest concurrent use under Indian trademark law. By recognising Section 10(2) of the Trade Marks Act, 1940, as a meaningful statutory exception, the Supreme Court ensured that trademark law accommodates genuine commercial realities while continuing to protect consumers against deception. The judgement provides enduring guidance on the scope of the Registrar&#8217;s discretion, the assessment of honest concurrent use, the concept of special circumstances, and the balance between competing trademark rights.<\/p>\n\n\n\n<h2 id=\"h-disclaimer\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Disclaimer\"><\/span>Disclaimer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Images used herein do not reflect actual images used in Judgement, and the same are for illustrative purposes only. Readers are advised not to treat this as a substitute for legal advice, as it may contain errors in perception, interpretation, and presentation.<\/p>\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/doctrine-of-honest-concurrent-use-in-trademark-law\/\">Doctrine of Honest Concurrent Use in Trademark Law<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/delhi-high-court-on-trademark-non-use-genuine-commercial-use-mandatory-under-sections-47-57-of-the-trade-marks-act\/\">Delhi High Court on Trademark Non-Use: Genuine Commercial Use Mandatory Under Sections 47 &amp; 57 of the Trade Marks Act<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/understanding-good-practices-in-insurance-claim-investigations\/\">Understanding Good Practices in Insurance Claim Investigations<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/coexisting-in-the-marketplace-legal-validity-judicial-trends-and-the-future-of-trademark-coexistence-in-india\/\">Coexisting in the Marketplace: Legal Validity, Judicial Trends, and the Future of Trademark Coexistence in India<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/understanding-the-doctrine-of-sufficient-cause-meaning-scope-and-judicial-approach-in-indian-law\/\">Understanding the Doctrine of Sufficient Cause: Meaning, Scope, and Judicial Approach in Indian Law<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Introduction The decision of the Supreme Court in London Rubber Co. Ltd Vs Durex Products Incorporated is one of the foundational judgements in Indian trademark law concerning the doctrine of honest concurrent use. The case addressed a recurring problem in trademark jurisprudence: whether registration of a trademark that is identical or similar to another mark<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"two_page_speed":[],"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[21],"tags":[5149],"class_list":["post-27015","post","type-post","status-publish","format-standard","category-intellectual-property","tag-intellectual-property"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>London Rubber Co. 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