{"id":28082,"date":"2026-07-23T06:44:44","date_gmt":"2026-07-23T06:44:44","guid":{"rendered":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/?p=28082"},"modified":"2026-07-23T06:52:28","modified_gmt":"2026-07-23T06:52:28","slug":"protection-of-single-letter-trademarks","status":"publish","type":"post","link":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/","title":{"rendered":"Protection of single-letter trademarks"},"content":{"rendered":"\n<h2 id=\"h-introduction\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The protectability of single-letter trademarks has consistently sparked intense litigation in intellectual property law. In a major development for branding and trademark jurisprudence, the High Court of Delhi addressed this issue in a trademark dispute between two international footwear giants. The case involved New Balance Athletics Inc., an American global sportswear brand, and Astormueller AG, a prominent Swiss footwear company. The dispute centered around the use of stylized single-letter logo marks on athletic footwear. Through this decision, the Court clarified the relationship between registered trademarks and common-law remedies while establishing crucial markers for evaluating deceptive similarity in athletic apparel.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0c0c0c;color:#0c0c0c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0c0c0c;color:#0c0c0c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Factual_and_Procedural_Background\" >Factual and Procedural Background<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Timeline_of_Key_Events\" >Timeline of Key Events<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Dispute_Before_the_Court\" >Dispute Before the Court<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Arguments_of_the_Defendants\" >Arguments of the Defendants<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Arguments_of_the_Plaintiff\" >Arguments of the Plaintiff<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Reasoning_and_Analysis_of_the_Court\" >Reasoning and Analysis of the Court<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Maintainability_of_the_Action\" >Maintainability of the Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Prior_Use_and_Goodwill\" >Prior Use and Goodwill<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Deceptive_Similarity_and_Initial_Interest_Confusion\" >Deceptive Similarity and Initial Interest Confusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Key_Findings_of_the_Court\" >Key Findings of the Court<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Final_Decision_of_the_Court\" >Final Decision of the Court<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Point_of_Law_Settled\" >Point of Law Settled<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Legal_Principles_Emerging_from_the_Judgment\" >Legal Principles Emerging from the Judgment<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Case_Details\" >Case Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Important_Links\" >Important Links<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protection-of-single-letter-trademarks\/#Quick_Reference_Table\" >Quick Reference Table<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<ul class=\"wp-block-yoast-seo-related-links yoast-seo-related-links\">\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/filing-additional-documents-with-replication-commercial-dispute\/\">Filing Of Additional Documents Along With Replication In Response To Written Statement In A Commercial Dispute<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/legal-analysis-and-limitations-of-the-reserve-bank-of-india-act-1934\/\">Legal Analysis and Limitations of the Reserve Bank of India Act, 1934<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/the-importance-of-conducting-a-trademark-search-before-filing-a-trademark-application\/\">The Importance of Conducting a trademark search before filing a trademark application<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/privacy-legal-implications-income-tax-bill-2026-digital-surveillance\/\">Privacy in the Crosshairs: Legal Implications of the Income Tax Bill, 2026, and Digital Surveillance Powers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/trademark-registration-for-startups-in-india-why-its-more-important-than-you-think\/\">Trademark Registration for Startups in India: Why It\u2019s More Important Than You Think<\/a><\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-factual-and-procedural-background\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Factual_and_Procedural_Background\"><\/span>Factual and Procedural Background<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Plaintiff, a Massachusetts-headquartered company, commenced its business in 1906. Over the decades, it expanded its footprint globally, designing and selling footwear, clothing, and accessories across more than 120 countries. The plaintiff adopted the iconic capital letter &#8220;N&#8221; logo on its athletic footwear in the 1970s. In India, the Plaintiff secured its first trademark registration for the &#8220;N&#8221; mark in Class 25 on May 18, 1987, and subsequently registered several variations of its shaded &#8220;N&#8221; device marks. The Delhi High Court had previously declared the Plaintiff&#8217;s shaded &#8220;N&#8221; logo, &#8220;NEW BALANCE,&#8221; and &#8220;NB&#8221; marks as well-known trademarks.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Defendants, consisting of a Swiss corporation and its two Indian subsidiaries, trace their footwear manufacturing heritage back to 1928 in Germany. The Defendants launched a new sneaker line under the brand name &#8220;NUBEAT&#8221; in April 2024. In late 2021 and 2022, the Defendants obtained trademark registrations in India for the word mark &#8220;NU:BEAT&#8221; as well as device marks featuring a lower-case letter &#8220;n&#8221; followed by a colon, represented as &#8220;n:&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Upon discovering the Defendants&#8217; sneaker listings on e-commerce platforms, the Plaintiff issued cease-and-desist notices and ultimately filed a commercial suit seeking an ad-interim injunction for trademark infringement and passing off. The Plaintiff also initiated cancellation petitions against the Defendants&#8217; registrations.<\/p>\n\n\n\n<h3 id=\"h-timeline-of-key-events\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Timeline_of_Key_Events\"><\/span>Timeline of Key Events<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Year\/Date<\/th><th>Event<\/th><\/tr><\/thead><tbody><tr><td>1906<\/td><td>The Plaintiff commenced business.<\/td><\/tr><tr><td>1970s<\/td><td>The Plaintiff adopted the iconic &#8220;N&#8221; logo on athletic footwear.<\/td><\/tr><tr><td>May 18, 1987<\/td><td>First Indian trademark registration for the &#8220;N&#8221; mark in Class 25.<\/td><\/tr><tr><td>2021\u20132022<\/td><td>The Defendants obtained registrations for &#8220;NU:BEAT&#8221; and &#8220;n:&#8221; device marks.<\/td><\/tr><tr><td>April 2024<\/td><td>The Defendants launched the &#8220;NUBEAT&#8221; sneaker line.<\/td><\/tr><tr><td>Thereafter<\/td><td>The Plaintiff issued cease-and-desist notices, filed the suit, and sought cancellation of the Defendants&#8217; registrations.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-dispute-before-the-court\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dispute_Before_the_Court\"><\/span>Dispute Before the Court<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The core legal question was whether the Defendants&#8217; stylized &#8220;n:&#8221; and &#8220;nu:beat&#8221; logo marks were deceptively similar to the Plaintiff&#8217;s registered &#8220;N&#8221; marks, thereby causing public confusion and leading to passing off.<\/p>\n\n\n\n<h3 id=\"h-arguments-of-the-defendants\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Arguments_of_the_Defendants\"><\/span>Arguments of the Defendants<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Defendants contended that because both parties held valid trademark registrations, an action for infringement under statutory law could not be maintained by one registered owner against another.<\/li>\n\n\n\n<li>They argued that their lower-case &#8220;n&#8221; combined with a stylized colon was visually, structurally, and phonetically distinct from the Plaintiff&#8217;s sharp, angled capital &#8220;N.&#8221;<\/li>\n\n\n\n<li>Furthermore, the Defendants argued that no single entity should be allowed to monopolize a single alphabet of the English language, as it would stifle fair market competition.<\/li>\n<\/ul>\n\n\n\n<h3 id=\"h-arguments-of-the-plaintiff\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Arguments_of_the_Plaintiff\"><\/span>Arguments of the Plaintiff<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Plaintiff countered that statutory registration offers no defense to a common law action of passing off.<\/li>\n\n\n\n<li>They argued that the lowercase &#8220;n&#8221; remained the dominant component of the Defendants&#8217; mark.<\/li>\n\n\n\n<li>The Plaintiff further contended that consumers, due to imperfect recollection, would likely perceive the Defendants&#8217; shoes as a variant, collaboration, or sub-brand of the Plaintiff&#8217;s famous sneakers.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-reasoning-and-analysis-of-the-court\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Reasoning_and_Analysis_of_the_Court\"><\/span>Reasoning and Analysis of the Court<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Court engaged in a comprehensive evaluation of trademark principles, focusing heavily on the interplay between statutory rights and common law remedies.<\/p>\n\n\n\n<h3 id=\"h-maintainability-of-the-action\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Maintainability_of_the_Action\"><\/span>Maintainability of the Action<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">First, the Court addressed the maintainability of the action against a registered trademark holder. Relying on the landmark Supreme Court ruling in <em>S. Syed Mohideen v. P. Sulochana Bai<\/em>, the Court reaffirmed that common law rights of prior users are superior to registration. The statutory rights granted under trademark law are always subject to the rights of a prior user. Therefore, the registration of the &#8220;n:&#8221; mark in favor of the Defendants did not bar the Plaintiff from seeking an injunction under the common law tort of passing off.<\/p>\n\n\n\n<h3 id=\"h-prior-use-and-goodwill\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Prior_Use_and_Goodwill\"><\/span>Prior Use and Goodwill<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Second, the Court analyzed the issue of prior use. The factual matrix clearly demonstrated that the Plaintiff was the prior user of the &#8220;N&#8221; marks in India, having built an immense global and domestic reputation long before the Defendants launched their &#8220;NUBEAT&#8221; line in April 2024. The Plaintiff&#8217;s long-standing promotional campaigns, celebrity endorsements, and sports sponsorships had created an exclusive association between the &#8220;N&#8221; logo and their footwear in the minds of the public.<\/p>\n\n\n\n<h3 id=\"h-deceptive-similarity-and-initial-interest-confusion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Deceptive_Similarity_and_Initial_Interest_Confusion\"><\/span>Deceptive Similarity and Initial Interest Confusion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Third, the Court addressed the deceptive similarity of the marks using the &#8220;initial interest confusion&#8221; doctrine, as highlighted in <em>Western Digital Technologies Inc. v. Geonix International Private Limited<\/em>. Under this doctrine, likelihood of confusion is assessed at the point when a consumer first encounters the goods. The Court found that since both brands sell identical products\u2014sneakers\u2014through the same e-commerce platforms and retail channels to the same class of buyers, the risk of confusion was substantial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Court rejected the Defendants&#8217; argument that the addition of a colon suffix distinguished their mark. It was noted that the lowercase letter &#8220;n&#8221; remained the dominant visual element. If the Defendants&#8217; own explanation to the Trademark Registry\u2014that the colon represented the letter &#8220;B&#8221; to make the mark read as &#8220;NB&#8221;\u2014was accepted, the deceptive similarity became even more glaring, as &#8220;NB&#8221; is also a well-known registered mark of the Plaintiff. The Court concluded that the minor typographical differences would not prevent an ordinary purchaser with imperfect recollection from believing there was an association between the two brands.<\/p>\n\n\n\n<h3 id=\"h-key-findings-of-the-court\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Findings_of_the_Court\"><\/span>Key Findings of the Court<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Issue<\/th><th>Court&#8217;s Finding<\/th><\/tr><\/thead><tbody><tr><td>Registered Trademark vs. Passing Off<\/td><td>Registration does not defeat a passing off action by a prior user.<\/td><\/tr><tr><td>Prior User Rights<\/td><td>Prior user rights prevail over statutory registration.<\/td><\/tr><tr><td>Dominant Feature Test<\/td><td>The lowercase &#8220;n&#8221; remained the dominant feature of the Defendants&#8217; mark.<\/td><\/tr><tr><td>Likelihood of Confusion<\/td><td>Consumers were likely to associate the marks due to identical goods and trade channels.<\/td><\/tr><tr><td>Colon Suffix<\/td><td>The punctuation mark did not sufficiently distinguish the competing marks.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 id=\"h-final-decision-of-the-court\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Decision_of_the_Court\"><\/span>Final Decision of the Court<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The court allowed the plaintiff&#8217;s application for a temporary injunction. While the Court found the word mark &#8220;NUBEAT&#8221; itself to be sufficiently distinct, it temporarily restrained the defendants, their directors, partners, and distributors from manufacturing, marketing, selling, or advertising any footwear bearing the standalone &#8220;n:&#8221; logo, the &#8220;nu:beat&#8221; logo mark, or any other trademark deceptively similar to the plaintiff&#8217;s registered &#8220;N&#8221; marks during the pendency of the suit.<\/p>\n\n\n\n<h2 id=\"h-point-of-law-settled\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Point_of_Law_Settled\"><\/span>Point of Law Settled<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">This judgment reaffirms that trademark registration does not act as an absolute shield against a common law action of passing off. A prior user who has cultivated extensive public goodwill can successfully enjoin a subsequent registered proprietor if the subsequent mark is found to be deceptively similar. Additionally, the ruling highlights that the dominant portion of a composite or stylized single-letter mark will be the primary benchmark for assessing deceptive similarity, and minor structural additions, such as punctuation marks, will not escape the application of the initial interest confusion doctrine.<\/p>\n\n\n\n<h3 id=\"h-legal-principles-emerging-from-the-judgment\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Legal_Principles_Emerging_from_the_Judgment\"><\/span>Legal Principles Emerging from the Judgment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prior user rights override statutory trademark registration.<\/li>\n\n\n\n<li>Trademark registration is not an absolute defense to a passing off action.<\/li>\n\n\n\n<li>The dominant element of a composite trademark carries greater significance while assessing deceptive similarity.<\/li>\n\n\n\n<li>The doctrine of initial interest confusion applies even before an actual purchase is made.<\/li>\n\n\n\n<li>Minor typographical or punctuation differences may not eliminate consumer confusion.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"h-case-details\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_Details\"><\/span>Case Details<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><th>Title of the Case<\/th><td>New Balance Athletics, Inc. Vs. Astormueller AG and Ors.<\/td><\/tr><tr><th>Date of Judgment<\/th><td>13-07-2026<\/td><\/tr><tr><th>Case Number<\/th><td>CS(COMM) 962\/2025<\/td><\/tr><tr><th>Neutral Citation<\/th><td>2026:DHC:5573<\/td><\/tr><tr><th>Name of Court<\/th><td>High Court of Delhi<\/td><\/tr><tr><th>Name of Honorable Judge<\/th><td>Honorable Ms. Justice Jyoti Singh<\/td><\/tr><tr><th>Written By<\/th><td>Advocate Ajay Amitabh Suman, IP Adjutor (Patent and Trademark Attorney), High Court of Delhi<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Important_Links\"><\/span>Important Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Important Links:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.legalserviceindia.com\/lawyers\/lawyers_home.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Lawyers in India<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/copyright\/register.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Copyright Registration in India<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/articles\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">Caveat Filing in Supreme Court of India<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.legalserviceindia.com\/helpline\/mutual_consent_divorce.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Mutual Consent Divorce in Delhi\/ <\/a>NCR: WhatsApp 9650499965<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Quick_Reference_Table\"><\/span>Quick Reference Table<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Legal Service<\/th><th>Link<\/th><\/tr><\/thead><tbody><tr><td>Lawyers in India<\/td><td><a href=\"https:\/\/www.legalserviceindia.com\/lawyers\/lawyers_home.htm\" target=\"_blank\" rel=\"noreferrer noopener\">View Directory<\/a><\/td><\/tr><tr><td>Copyright Registration in India<\/td><td><a href=\"https:\/\/www.legalserviceindia.com\/copyright\/register.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Learn More<\/a><\/td><\/tr><tr><td>Caveat Filing in Supreme Court of India<\/td><td><a href=\"https:\/\/www.legalserviceindia.com\/articles\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">Read More<\/a><\/td><\/tr><tr><td>Mutual Consent Divorce in Delhi\/NCR<\/td><td><a href=\"https:\/\/www.legalserviceindia.com\/helpline\/mutual_consent_divorce.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Get Details<\/a> \u2014 WhatsApp: <strong>9650499965<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Introduction The protectability of single-letter trademarks has consistently sparked intense litigation in intellectual property law. In a major development for branding and trademark jurisprudence, the High Court of Delhi addressed this issue in a trademark dispute between two international footwear giants. The case involved New Balance Athletics Inc., an American global sportswear brand, and Astormueller<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"two_page_speed":[],"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[5873],"tags":[5969],"class_list":["post-28082","post","type-post","status-publish","format-standard","category-trademark-law","tag-trademark-laws"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - 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