{"id":6275,"date":"2025-07-14T04:58:07","date_gmt":"2025-07-14T04:58:07","guid":{"rendered":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/?p=6275"},"modified":"2025-07-14T05:00:47","modified_gmt":"2025-07-14T05:00:47","slug":"protecting-packaging-trade-dress-under-indian-ip-law","status":"publish","type":"post","link":"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protecting-packaging-trade-dress-under-indian-ip-law\/","title":{"rendered":"Protecting Packaging, Get-Up, and Trade Dress under Indian IP Law"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"Marico_Limited_Vs_Zee_Hygiene_Products_Pvt_Ltd\"><\/span>Marico Limited Vs Zee Hygiene Products Pvt. Ltd.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Case Number:<\/strong> Commercial IP Suit (L) No. 32952 of 2024<br \/>\n<strong>Neutral Citation:<\/strong> 2025:BHC-OS:9444<br \/>\n<strong>Date of Order:<\/strong> 25 June 2025<br \/>\n<strong>Court:<\/strong> High Court of Judicature at Bombay<br \/>\n<strong>Judge:<\/strong> Hon&#8217;ble Ms. Justice Sharmila U. Deshmukh<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #0c0c0c;color:#0c0c0c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #0c0c0c;color:#0c0c0c\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protecting-packaging-trade-dress-under-indian-ip-law\/#Marico_Limited_Vs_Zee_Hygiene_Products_Pvt_Ltd\" >Marico Limited Vs Zee Hygiene Products Pvt. Ltd.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protecting-packaging-trade-dress-under-indian-ip-law\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protecting-packaging-trade-dress-under-indian-ip-law\/#Factual_Background\" >Factual Background<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protecting-packaging-trade-dress-under-indian-ip-law\/#Procedural_Background\" >Procedural Background<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protecting-packaging-trade-dress-under-indian-ip-law\/#Legal_Issue\" >Legal Issue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protecting-packaging-trade-dress-under-indian-ip-law\/#Discussion_on_Judgments\" >Discussion on Judgments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protecting-packaging-trade-dress-under-indian-ip-law\/#Reasoning_and_Analysis_of_the_Judge\" >Reasoning and Analysis of the Judge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protecting-packaging-trade-dress-under-indian-ip-law\/#Final_Decision\" >Final Decision<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.legalserviceindia.com\/Legal-Articles\/protecting-packaging-trade-dress-under-indian-ip-law\/#Law_Settled_in_This_Case\" >Law Settled in This Case<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The present case revolves around a commercial intellectual property dispute involving alleged infringement of well-established trademarks and copyright-protected artistic works. The Plaintiff, Marico Limited, initiated an action against Zee Hygiene Products Pvt. Ltd. and its affiliates, alleging deliberate imitation of its proprietary trade marks, packaging, and get-up of various product lines under the iconic \u201cPARACHUTE\u201d brand family. The suit sought to restrain the Defendants from using deceptively similar marks and trade dress in connection with coconut and jasmine hair oil products. This judgment provides significant jurisprudential guidance on the scope of interim injunctions in trade mark and copyright infringement matters.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Factual_Background\"><\/span>Factual Background<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marico Limited is the registered proprietor of the trade marks \u201cPARACHUTE\u201d, \u201cPARACHUTE ADVANSED\u201d, and \u201cPARACHUTE JASMINE\u201d, among others, which have been in use since 1948. The Plaintiff\u2019s products, especially edible and cosmetic coconut oils, are sold in a distinctive packaging involving a blue bottle, green-bordered flag device, broken coconut imagery, and white-colored font in stylized form. Over the years, Marico introduced various artistic modifications, all while preserving the essential features of its trade dress and branding, which have been granted statutory protection under both trade mark and copyright law.<\/p>\n<p>The Plaintiff asserted that it enjoys immense goodwill and reputation in the market, evidenced by high sales turnover and promotional expenditure. Marico alleged that the Defendants launched a competing product line under the brand \u201cCOCOPLUS\u201d and \u201cCOCOPLUS JASMINE,\u201d using trade dress, packaging, bottles, and labels strikingly similar to Marico&#8217;s registered marks, including the use of a blue container, broken coconut imagery, and flag devices.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Procedural_Background\"><\/span>Procedural Background<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Marico first issued a cease-and-desist notice to the Defendants in February 2021, followed by another in April 2021. However, no response or corrective action was taken. Due to difficulties arising during the COVID-19 pandemic, Marico was unable to assess the extent of infringement. Upon rediscovery of the infringing products in the market in 2024, Marico initiated a commercial IP suit before the Bombay High Court. The Plaintiff also filed an interim application seeking injunctive relief to prevent ongoing infringement pending the final disposal of the suit.<\/p>\n<p>The Defendants filed a written reply, claiming to be prior users of the \u201cCOCOPLUS\u201d mark since 2005 and argued that their trade mark was registered and the packaging bore no resemblance to Marico\u2019s registered marks. The Defendant also raised defences of delay, common trade usage, and lack of deceptive similarity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Legal_Issue\"><\/span>Legal Issue<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The primary legal issue before the Court was whether the Defendants&#8217; use of the \u201cCOCOPLUS\u201d and \u201cCOCOPLUS JASMINE\u201d marks, along with the allegedly similar trade dress, bottle design, and packaging, infringed upon the Plaintiff\u2019s registered trade marks and copyrights. A related question was whether the Defendants could rely on their own trade mark registration and the defence of delay to defeat Marico\u2019s claim for interim relief.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Discussion_on_Judgments\"><\/span>Discussion on Judgments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Plaintiff relied on multiple precedents to establish the standard of interim relief in cases of infringement:<\/p>\n<ul>\n<li><strong>Xotik Frujus Pvt Ltd v. Bubalus Beverages<\/strong>, IA (L) No. 24055 of 2021 in COMIP Suit No. 448 of 2021 \u2013 Bombay High Court granted injunction despite prior registration by Defendant.<\/li>\n<li><strong>Colgate Palmolive Co. v. Anchor Health and Beauty Care Pvt. Ltd.<\/strong>, 2003 SCC OnLine Del 1005 \u2013 Delhi High Court emphasized the relevance of trade dress and visual similarity for consumer protection.<\/li>\n<li><strong>Midas Hygiene Industries (P) Ltd. v. Sudhir Bhatia<\/strong>, (2004) 3 SCC 90 \u2013 Delay cannot defeat interim injunction claims in cases of fraudulent adoption.<\/li>\n<li><strong>Pidilite Industries Ltd. v. S. M. Associates<\/strong>, 2003 SCC OnLine Bom 143 and <strong>Pidilite Industries Ltd. v. Pom a-Ex Products<\/strong>, 2017 SCC OnLine Bom 7237 \u2013 Copying of essential features of a mark constitutes infringement.<\/li>\n<\/ul>\n<p>The Defendant relied on:<\/p>\n<ul>\n<li><strong>Charak Pharmaceuticals (India) Ltd. v. Glenmark Pharmaceuticals Ltd.<\/strong>, 2007 SCC OnLine Bom 1192 \u2013 Argued delay and balance of convenience should defeat injunction. Found inapplicable here.<\/li>\n<li><strong>Wander Ltd. v. Antox India Pvt. Ltd.<\/strong>, 1990 Supp SCC 727 \u2013 Cited to argue interim relief is discretionary, but not persuasive in this case.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Reasoning_and_Analysis_of_the_Judge\"><\/span>Reasoning and Analysis of the Judge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Court found that the Defendants\u2019 registered trade mark \u201cCOCOPLUS\u201d was not in actual use in its registered form. Instead, the Defendants used packaging and trade dress nearly identical to the Plaintiff\u2019s marks, including blue-colored bottles, green-bordered flag devices, and broken coconut imagery.<\/p>\n<p>The Court held that the defence under Section 30(2)(e) of the Trade Marks Act, 1999, was unavailable since the Defendant was not using its registered version. It emphasized that trade mark rights encompass trade dress and essential features had been slavishly copied. Delay was not a valid defence, citing <strong>Hindustan Pencils Pvt. Ltd. v. India Stationery Products Co.<\/strong>, AIR 1990 Delhi 19.<\/p>\n<p>The visual similarity and structural mimicry were found likely to confuse the public, thus amounting to infringement under Section 29 of the Trade Marks Act. Copyright infringement of the artistic elements was also noted.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Decision\"><\/span>Final Decision<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Bombay High Court granted an interim injunction in favor of Marico Limited. The Defendants were restrained from using infringing marks, packaging, bottles, containers, or any material bearing similarities to Marico\u2019s registered marks. Relief was granted under prayer clauses (a) to (f). The interim order was stayed for four weeks to allow the Defendants to seek appellate relief.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Law_Settled_in_This_Case\"><\/span>Law Settled in This Case<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This case reinforces that mere registration of a trade mark does not immunize a party from liability for infringement if actual use mimics another\u2019s registered mark. Copying essential features of a registered trade mark and trade dress constitutes infringement even without literal word mark similarity. Delay without acquiescence does not bar injunctive relief. The defence under Section 30(2)(e) is confined to actual use of the registered form. The Court reaffirmed the importance of protecting both the proprietary rights of trade mark owners and consumer interests.<\/p>\n<p><b>Disclaimer:\u00a0<\/b>The information shared here is intended to serve the public interest by offering insights and perspectives. However, readers are advised to exercise their own discretion when interpreting and applying this information. The content herein is subjective and may contain errors in perception, interpretation, and presentation.<\/p>\n<p><b>Written By: Advocate Ajay Amitabh Suman<\/b>, IP Adjutor &#8211; Patent and Trademark Attorney<br \/>\nEmail: ajayamitabhsuman@gmail.com, Ph no: 9990389539<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marico Limited Vs Zee Hygiene Products Pvt. Ltd. Case Number: Commercial IP Suit (L) No. 32952 of 2024 Neutral Citation: 2025:BHC-OS:9444 Date of Order: 25 June 2025 Court: High Court of Judicature at Bombay Judge: Hon&#8217;ble Ms. Justice Sharmila U. Deshmukh Introduction The present case revolves around a commercial intellectual property dispute involving alleged infringement<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"two_page_speed":[],"_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[21],"tags":[],"class_list":["post-6275","post","type-post","status-publish","format-standard","category-intellectual-property"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Protecting Packaging, Get-Up, and Trade Dress under Indian IP Law - 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