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Carl J. Kosnar Becomes Consultant for the IFA Social Sector Franchising Task Force

Carl J. Kosnar Becomes Consultant for the IFASocial Sector Franchising Task Force

San Diego, CA--(September 1, 2018) — The International Franchise Association’s (IFA),Social Sector Franchising Task Force Group,has announced that The Kosnar Group’s Managing Partner, Carl J. Kosnar, has been selected as one of its social franchise mentors, to counsel companies seeking assistance with developing a social franchise.

“The subject of social enterprise business entitieshas fascinated me over the past few years.Our firm has been involved in helping companies franchise their businesses, and license products and services through technology transfer for over 35 years,” said Mr. Kosnar.

“The success of the American franchise business model is well documented through volumes of books and articles, including those I have written, over the last thirty-five years. It is not my intent to add to the prolific amount of text that already exists, but rather to explore the opportunities that we perceive in attempting to merge the American franchise business model with a Social Enterprise Franchise,” added Kosnar.

Much has been written in recent years extolling the virtues of franchising as it exists in the United States and other countries. However, there has been a dearth of information and analysis of the economic impact and potential of franchising, or similar economic expansion systems, in developing Social Enterprise ventures.

One of the pioneers in the U.S. to promote social franchising is the IFA Social Sector Franchising Task Force. The Task Force is made up of IFA members, experienced and innovative franchise professionals who have joined together to help social sector franchisors and other NGOs. The Social franchise model creates opportunities for local entrepreneurs to deliver products and services in underserved communities worldwide.

Commercial franchising and social franchising are variations on the same basic strategy for expanding a business. They differ in just two ways:

·The type and purpose of the products and services offered by the business being franchised
·The profile of the target customer

Social franchised businesses, like those operated by traditional NGOs (nongovernmental organizations) are primarily developed to offer products and services that peopleneed— not simply want — such as healthcare, safe drinking water, sanitation, clean energy, and education. These are social enterprises whose creation is targeted to achieve goals such as those set in the 2030 Sustainable Development Goals established by the United Nations.

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