This analytical legal article delves into the landmark judgment of the Hon'ble
High Court of Delhi, recognizing and upholding the intellectual property rights
associated with bar codes. The case, GS1 India v. India Barcodes Store,
underscores the significance of intellectual property protection in the digital
age, particularly with respect to standardized systems like bar codes. The
article discusses the plaintiff's claims, the defendant's alleged infringing
activities, the court's legal reasoning, and the implications of this decision
on intellectual property rights pertaining to bar codes.
The intersection of technology, business, and law has led to the emergence of
various issues concerning intellectual property rights. This case revolves
around the recognition and enforcement of intellectual property rights in bar
codes, a ubiquitous tool in modern commerce. The plaintiff, GS1 India, filed a
suit asserting its exclusive rights over the allocation and use of bar codes
with specific numerical combinations, in accordance with the standards set by
the global body GS1.
GS1 India, the only licensed entity in India for allocating bar codes, claimed
to hold a license from GS1, the global organization responsible for maintaining
bar code standards and related databases. GS1 India was authorized to allocate
bar codes with the prefix '890,' which signified the country of origin and other
essential information about the product. Once allocated, these bar codes were
entered into GS1's global database, ensuring uniformity and uniqueness.
The defendant, operating websites like www.indiabarcodesship.com and https://india-barcodesstore.com/,
was accused of allocating bar codes starting with '890' without proper
authorization. These allegedly infringing bar codes were not compliant with
GS1's standards, lacked uniqueness, and could not be verified against the global
database. GS1 India argued that the defendant's actions constituted trademark
infringement and violated common law rights, leading to customer deception.
The central legal issue in this case was whether intellectual property rights,
specifically trademark rights, extended to bar codes and their allocation. The
court recognized that bar codes, particularly those allocated in adherence to
GS1's standards, hold a significant value in the market due to their role in
indicating product origin and information. The court assessed the plaintiff's
trademark registration and its association with the allocated bar codes.
The court found merit in the plaintiff's argument that allocating bar codes in a
manner inconsistent with GS1's standards diluted the uniqueness and reliability
associated with the system. The defendant's allocation of bar codes starting
with '890' was akin to misleading consumers about the product's origin and
The court opined that bar codes, as a system of product identification and
representation, have transcended their utilitarian function and have acquired
distinctiveness, thus qualifying for trademark protection. The court underscored
that GS1 India's exclusive allocation of '890' bar codes and its registered
trademark further solidified its claim to intellectual property rights in this
context. The defendant's activities, by contrast, were deemed to infringe upon
The court also noted that the defendant's allocation of '890' bar codes without
adhering to GS1's standards could lead to confusion among consumers, who might
mistakenly associate these bar codes with GS1 India's authorized system.
The judgment of the Hon'ble High Court of Delhi in GS1 India v. India Barcodes
Store has far-reaching implications for the recognition of intellectual property
rights in emerging technological contexts. It establishes that standardized
systems like bar codes can acquire trademark protection when they become
distinctive identifiers associated with a particular entity. Furthermore, the
case emphasizes the importance of upholding global standards, such as those set
by GS1, to maintain the reliability and authenticity of these systems.
The Concluding Note:
The case of GS1 India v. India Barcodes Store underscores the evolving nature of
intellectual property rights in the digital age. By recognizing and upholding
intellectual property rights in bar codes, the Hon'ble High Court of Delhi has
reinforced the significance of maintaining standardized and reliable systems in
commerce. This judgment not only protects GS1 India's rights but also sets a
precedent for future cases involving intellectual property rights in emerging
Case Law Discussed:
Case Title: GS 1 India Vs Global Barcodes SL
Date of Judgement:12.01.2021
Case No. CS Comm 147 of 2020
Neutral Citation No: N A.
Name of Hon'ble Judge: Jayant Nath, H.J.
Name of Court: Delhi High Court
Information and discussion contained herein is being shared in the public
Interest. The same should not be treated as substitute for expert advice as it
is subject to my subjectivity and may contain human errors in perception,
interpretation and presentation of the fact and issue involved herein.
Written By: Advocate Ajay Amitabh Suman
, IP Adjutor - Patent and
Email: [email protected]
, Ph no: 9990389539