The present paper highlights the establishment of ICCR and its objectives and
attempts to discuss the Indian foreign policy intertwined with cultural
diplomacy by ICCR over the years. The author tries to highlight the factors and
natural evolution of India becoming a soft power. Finally, the paper deals with
the principle of foreign policy that India employed for soft power that can help
India to grow and promote her interest.
Today, while we commemorate the ICCR's founding anniversary, it's also a good
time to recall its founder. Maulana Abul Kalam Azad was a key figure in the
Indian independence movement. He was a brilliant scholar and poet as well.
During his time as Minister, a variety of initiatives were established to boost
primary and secondary education, scientific education, university establishment,
and research and higher education opportunities.
He founded a number of
institutions, including the Sahitya Akademi, the Sangeet Natak
Akademi, the Lalit Kala Akademi, and the Indian Council for Cultural
Relations, as well as providing a major impetus for the establishment of higher
education institutions, such as the prestigious Indian Institutes of Technology.
Maulana Abul Kalam Azad received India's highest civilian award, the Bharat
Ratna, in 1992 for his outstanding contribution to the country.
Kalam Azad, a prominent independence fighter and independent India's first
Education Minister, established the Indian Council for Cultural Relations (ICCR)
on April 9th, 1950. Its goals are:
- to actively participate in the formulation of strategies and training programmes;
- to foster and strengthen cultural relations and mutual understanding
between India and other countries;
- to promote cultural exchanges with other countries and people; and
- to develop relationships with nations.
Every state and culture are woven together by a complicated tapestry of
individual values, conventions, and history, thus understanding their culture is
to comprehend them. The world's largest beauty stems in its diversity of people,
and cultural linkages provide the foundation of people-to-people relationships,
establishing an ecosystem of long-term peace and harmony. By hosting countless
cultural events across the world and exchanging artists and intellectuals
through various scholarships and fellowships, the ICCR has played a significant
role in connecting people and spreading Indian culture.
The Council pursues its cultural diplomacy role through a range of initiatives.
In addition to organizing cultural festivals in India and overseas, ICCR
conducts a wide range of cultural, academic, and intellectual activities in the
realm of Indian culture, including Indian dance, music, yoga, languages,
cuisines, various festivals, essay writing competitions, ethos and customs, as
well as contemporary concerns, through its Indian Cultural Centres. ICCR has
spent decades effectively using its resources to promote an image of India that
enhances India's inherent historical attractiveness while also bolstering
cultural diplomacy and foreign policy.
In order to foster mutual understanding and maintain peaceful relations, the
Constitution of India stipulates in Article 51.
The State shall endeavour to:
- Promote international peace and security
- Maintain just and honourable relations between nations;
- Foster respect for international law and
- Encourage settlement of international disputes by arbitration.
Major programmes carried out under the auspices of the ICCR with the overarching
goal of promoting a better knowledge of Indian culture within the global
community may be generally classified as follows:
- Sponsoring visits of Indian cultural delegations abroad and holding India
- Hosting foreign cultural troupes and international Cultural Festivals in
- Art and Craft Exhibitions in India and abroad;
- Gifting Busts and Statues of India's Iconic Figures Oversea;
- Promotion of Yoga and celebration of International Day of Yoga abroad;
- Conducting Annual Lecture Series ( Deen Dayal Upadhaya Memorial
Oration to mark the World Culture Day on May 21) and
- Promotion of Indian languages, particularly Hindi and Sanskrit, as well
as Indian literature, overseas;
Over time, the ICCR has positioned itself as the most visible face of India's
global cultural involvement. One of such edge is the Little Guru App, The Little
Guru App, an online instructor of the old Indian language Sanskrit. Learning
Sanskrit is unquestionably a gateway to understanding Indian culture and
traditions. The app teaches many levels of Sanskrit, ranging from alphabets
to speaking, reading, and writing text, allowing users to go from basic to
Sanskrit, while also an important modern language mentioned in the 8th Schedule
of the Constitution of India,  possesses a classical literature that is
greater in volume than that of Latin and Greek put together, containing vast
treasures of mathematics, philosophy, grammar, music, politics, medicine,
architecture, metallurgy, drama, poetry, storytelling, and more (known as
Sanskrit Knowledge Systems'), written by people of various religions as well as
non-religious people, and by people from all walks of life and a wide range of
socio-economic backgrounds over thousands of years.
Sanskrit exists indefinitely it has no beginning and no end. It will continue
forever. It was initially employed in the Vedas and has since become a form of
expression in a variety of professions. Valmiki created the Adikavya Ramayana in
Sanskrit, with seven sections and 24000 couplets filled with the most powerful
imagery, idioms and metaphors, wisdom and dignity. Maharshi Veda Vyas
authored the Samhitas, Brahma Sutras, and eighteen Puranas in Sanskrit,
including the famous epics Mahabhagwatam (known as the encyclopaedia of wisdom)
and Mahabharata (known as the encyclopaedia of knowledge).
Kalidasa is widely regarded as the greatest Sanskrit poet, having written
forty-one volumes including Meghaduta, Kumarasambhavam, Raghuvamsham, and the
world-famous Abhijnanashakuntalam. Panini and Patanjali, Kalhana and Sri Adi
Shankaracharya are among the many names on the list. In truth, the contributions
to the richness of Sanskrit literature did not originate from just one area or
state in India; they came from all throughout the country.
Other classical languages in India, such as classical Tamil, Telugu, Kannada,
Malayalam, and Odia, have immensely rich literature. In addition to these
classical languages, the works of literature written in Pali, Persian, and
Prakrit must be preserved for posterity's enjoyment and education. As India
develops, the next generation will wish to engage with and be enriched by the
country's vast and exquisite classical literature.
The Constitutional provisions relating to the Eighth Schedule occur in articles
344(1) and 351 of the Constitution. The official languages of India are listed
in the Eighth Schedule to the Indian Constitution. Despite the fact that there
are hundreds of languages spoken throughout the country, the eighth schedule
recognises just 22 as official languages. While 14 of these languages were
initially listed in the constitution, the remaining languages were added through
Today, you can see an Indian relationship in any region of the earth.
it to the following factors:
The term "Soft power" was first coined by Nye in 1990 in his book "Bound to
Lead: The Changing Nature of American Power" and since then it significance of
this concept has increased dramatically and many scholars of international
politics have been taking a keen interest in it. According to Nye, a country may
obtain the outcomes it wants in world politics because other countries admire
its values, emulate its example, aspire to its level of prosperity and openness,
and want to follow it.
In this sense, it is imperative to set the agenda and
attract others in world politics, and only to force them to change by
threatening military force or economic sanctions. This soft power - getting
others to want the outcomes that you want - co-opts people rather than coercing
them. Soft power rests on the ability to shape the preference of others.
The evolution of the concept of soft power in international politics has remain
implications for developing countries in general and India in particular. It has
a direct effect on India's foreign policy choices and alternatives. It means
acknowledging that India's claims to a significant leadership role in the world
of the twenty-first century relate to aspects and products of Indian Society and
Culture that the world finds attractive.
These assets may not directly persuade
others to support India, but they go a long way towards enhancing India's
intangible standing in the world's eye. In terms of soft power, India's
position is significantly high in some areas while it has considerable potential
in others. India could always count itself among the few nations with strong
cards in the arena of soft power", asserting that India's biggest "instrument"
of soft power was its diaspora.
Indian diaspora is certainly an asset. Beyond
its cultural and civilizational riches, it's vibrant (if at times chaotic)
democracy, its free media, its mostly independent judiciary, its dynamic civil
society, and the impressive struggle for human rights since independence all
make it attractive to people in much of the world where these characteristics of
its national experience are known. In addition, India's largely nonviolent
defeat of colonialism served as an important beacon for freedom movements and
newly independent countries elsewhere in the 1950s and 1960s.
Diversity is the Indian strength.
India, the fabled land of seers, sages, spiritual leaders and healers has been a
beacon of light for the West for centuries. It is known for its tremendous
cultural power that has maintained a deep impact on the world for thousands of
years. The richness of India's culture is manifest in myriad traditions,
languages, faiths and rituals that lend it both wealth and depth. Today, Indian
spirituality is attracting people from all over the world. Every diverse
culture in India and in other parts of the world flourishes, Hence, ICCR's
existence is a matter of pride and joy. ICCR is contributing immensely in
strengthening the connection between India and other countries.
Vibrant Indian diaspora 
The thriving Indian Diaspora is actively contributing to the promotion of Indian
culture. India now has a diaspora of over 30 million people living in other
countries. For instance, Nobel Laureates, Booker Prize winners, Emmy Awardees,
eminent physicians, engineers, businessmen, IT specialists, artists, and
spiritual leaders are all represented Indian culture. Wherever they go, the
diaspora has produced successful businesspeople, well-loved educators,
astronauts, celebrities in every field, and civic-minded citizens.
For Instance, India has 75% of the potential human resources being the nuts &
bolts of the largest Research & Development melting pots in the world NASA &
Google CEO, India Sathya Nadella, etc.
The Indian music and dance in Bollywood are not only practised by Indians only
now, it has travelled abroad. The countries like Turkey, Russia, and Gulf
nations, have separate channels to telecast the Indian movies and Dramas, though
in the dubbed format. Bollywood, the soft power of India has‟t only helped the
Indian Diaspora stay connected to its culture, but the people of the host
country have also developed their interest in the Indian culture. Some countries
even celebrate the festivals of India like Diwali and Holi.
Yoga is a way to learn and understand spiritual India. Also, yoga is associated
with the culture and heritage of India. In Sanskrit, yoga means to unite' and
describes a way to live a healthy life. Many people from India and foreigners
are resorting to yoga and meditation to de-stress and rejuvenate their
Yoga is an invaluable gift of India's ancient tradition. It embodies
unity of mind and body; thought and action; restraint and fulfilment; harmony
between man and nature; a holistic approach to health and well-being. It is not
about exercise but to discover a sense of oneness with yourself, the world and
nature. Yoga and Ayurveda have become the symbols of India outside India. India
is a nation of unity in diversity.
Doctrine of Vasudhaiva Kutumbakam
Vasudhaiva Kutumbakam has become a catch-all notion for India's diplomatic
orthodoxy to be deployed in numerous scenarios. Although it might be open to
myriad interpretations, it has been used to broadly convey India's ideal and
liberal concept of global norms, themes of globalization, or global commons. In
doing so, it suggests that this is an ideal world worth achieving and it can be
created through negotiations alone.
India is taking effective steps in order to
spread this concept of Unity through Vasudhaiva Kutumbakam. From Jawaharlal
Nehru to Narendra Modi, Indian leaders have often evoked the phrase Vasudhaiva
Kutumbakam (the world is one family), taken from the Maha Upanishad, to
elucidate the country's global outlook. While the term has become a mantra of
India's diplomatic lexicon.
One of the most famous leaders of a non-violent movement was Mohandas K. Gandhi
(1869-1948), who opposed British imperial rule in India during the 20th
century. Gandhi took the religious principle of ahimsa (doing no harm)
common to Buddhism, Hinduism and Jainism and turned it into a non-violent tool
for mass action. He used it to fight not an only colonial rule but social evils
such as racial discrimination and untouchability as well.
Gandhi called it
"satyagraha" which means 'truth force.' In this doctrine the aim of any
non-violent conflict was to convert the opponent; to win over his mind and his
heart and persuade him to your point of view. Gandhi was firm that satyagraha
was not a weapon of the weak - "Satyagraha is a weapon of the strong; it admits
of no violence under any circumstance whatever, and it always insists upon
Among the techniques of non-violent protest are: Peaceful
demonstrations, sit-ins, picketing, holding vigils, fasting and hunger strikes,
strike blockades and civil disobedience. According to M.K Gandhi nonviolence is
a power that can be wielded equally by all - children, young men and women or
grown-up people, provided they have a living faith in the God of Love and have
therefore equal love for all mankind.
When non-violence is accepted as the law
of life, it must pervade the whole being and not be applied to isolated acts.
Non-violence is an active force of the highest order. It is soul force or the
power of Godhead within us. In 3000 years of Indian history, people from all
different parts of the world have come and invaded India, Yet India has not done
this to any other nation. Why? Because Indians respect others' freedom.
No doubt, India's foreign policy is at crossroads. National interest has been
the governing principle of India's foreign policy even at the time, of Nehru who
was inspired by the idea of world peace, toleration and mutual respect among
nations. From non-alignment to multi-alignment, India's primary quest has been
the practice of strategic autonomy to protect and promote its national interests
amid the world's stormy geopolitics.
The foreign policy practice of India also
reveals its two other objectives; Elimination of colonialism and racial
discrimination and the Protection of the interests of people of Indian origin
abroad. Today's India is materially more endowed and overtly more aspirational
in the search for its rightful place in the international system.
to Appadorai and M. S. Rajan, there are three fundamental objectives of
India's Foreign policy:
- Territorial integrity and independence of foreign policy:
The territorial integrity and protection of national boundaries from foreign
aggression is the core interest of a nation. India had gained hard-earned
independence from foreign rule after a long time. Thus, it was natural for her
to give due emphasis to the independence of foreign policy. India's effort to
strengthen Afro-Asian solidarity endorsement of principles of non-interference,
in the internal affairs of other nations and finally the adoption of the policy
of nonalignment should be seen in this light.
- Promoting international peace and security:
India as a 'newly independent and developing country rightly realized that
international peace and development are correlated. Her emphasis on disarmament
and the policy of keeping away from military alliances is intended to promote
- Economic development of India
Today, India has the fourth-largest army, the second-largest producer of rice
and tea, and the largest producer of mica, jute, pulses and milk. It is the
fastest-growing economy in the world. It is estimated that by 2030, India will
become the third-largest economy, with projected GDP of $30 Trillion.
India boasts of having close to one lakh fifty-five thousand six hundred post
offices across the country and this is by far the largest postal network in the
world. Not to mention that India is the 19th largest exporter and the 10th
largest importer in the world. The highlight in the recent past, India's first
successful Mars Orbiter Mission - Mangalyaan, completed a 400-million km long
journey to Mars, thereby becoming the first Asian country and fourth in the
world to undertake a mission to the red planet.
While keeping in view the fundamental objectives of India's foreign policy India
have adopted and pursued certain principles to realize these objectives. Some of
these principles are given in Article 51 under the Directive Principles of
Policy in the Constitution of India. These principles are promotion of
international peace and security; friendly relations with other countries;
respect for international law and international organizations like the UN; and
finally the peaceful settlement of international disputes. The principles of
India's foreign policy and its objectives are closely interlinked with each
other. These principles have stood the test of time and are ingrained in
international law and India's foreign policy practice. Some of these principles
are discussed below.
- Panchsheel 
Indian Policymakers understood the linkage between peace and development and the
survival of mankind. In view of the destruction caused by two world wars, they
realized that for the progress of a nation a durable world peace was needed.
Without global peace, social and economic development is likely to be pushed to
Thus, the founder of India's foreign policy, Nehru gave utmost importance to
world peace in his policy planning. For him, India desired peaceful and friendly
relations with all countries, particularly the big powers and the neighbouring
nations. While signing a peace agreement with China; he advocated adherence to
five guiding principles known as Panchsheel. Panchsheel was signed on 28 April
1954 and since then it has become a guiding principle of India's bilateral
relations with countries also.
Panchsheel includes the following five principles
of foreign policy:
These principles of Panchsheel were later incorporated in the Bandung
Declaration, signed in the Afro-Asian Conference held in 1955 in Indonesia. They
are the core principles of Non-alignment and still guide the conduct of India's
- Mutual respect for each other's territorial integrity and sovereignty.
- Non-aggression against each other.
- Non-interference in each other's internal affairs.
- Equality and mutual benefit.
- Peaceful co-existence.
- Policy of Non-alignment 
Non-alignment is the most important feature of India's foreign policy. Its core
element is to maintain independence in foreign affairs by not joining any
military alliance formed by the USA and the Soviet Union, which emerged as an
important aspect of cold war politics after the Second World War. Non-alignment
should not be confused with neutrality or non-involvement in international
affairs or isolationism.
It was a positive and dynamic concept. It postulates taking an independent stand
on international issues according to the merits of each case but at the same
time not committing to coming under the influence of any military bloc. Thus,
keeping away from the military alliances and superpower bocks was a necessary
condition for the independence of foreign policy. India's policy of nonalignment
got many supporters in the developing countries of Asia, Africa and Latin
America as it provided them the opportunity for protecting their foreign policy
independence amidst the cold war pressures and tensions.
India played a lead role in popularizing and consolidating the Non-Aligned
Movement (NAM). India, under the leadership of Nehru, convened the Asian
Relations Conference in New Delhi in 1947 to forge the idea of Asian solidarity.
Another Asian Relations Conference was convened by India in 1949 on the question
of the independence of Indonesia as India stood firm -against the colonial rule
in other countries. A larger Conference, known as the Bandung Conference of 29
countries of Asia and Africa was convened in Bandung (Indonesia) in 1955 to
forge the Afro-Asian unit. The conference laid down ten fundamental principles
of international relations, which included five principles of Panchsheel. The
leaders pledged to work together for colonial liberation, peace, and cultural,
economic and political cooperation among developing countries.
- Policy of Resisting Colonialism, Imperialism, Racism
India has been the victim of colonialism and racism and was as such opposed to
these evils in any form. India considers colonialism and imperialism as a threat
to international peace and security India was the first to bring the issue of
Apartheid to the UN in 1946. India raised her voice for the independence of
Indonesia and organized Asian Relations Conference for this purpose.
Due to India's consistent efforts through NAM and other international forums, 14
African countries were liberated from the yoke of colonialism in 1964. India
made sincere efforts to end the scourge of apartheid in South Africa. At India's
initiative, NAM set up the Africa Fund (Action for Resisting Imperialism,
Colonialism and Apartheid) in 1986 to help the frontline states, which were
victims of aggression of South Africa for supporting the cause of the fight
against Apartheid. India made a generous contribution to this fund. The end of
racialism in South Africa in 1990 was a great success for Indian policy.
- Peaceful Settlement of International Disputes
One of the core elements of India's foreign policy is its unflinching faith in
the political solution and peaceful settlement of international disputes. This
principle has been included in the Constitution of India, under the Directive
Principles of State Policy as well as in the Charter of the UN. India has played
a leading role in the resolution of the Korean conflict and supported negotiated
settlement of the Palestine issue, Kashmir problem, border problems with
neighbouring countries and other such disputes and problems.
At present, India
is in favour of the resolution of peaceful settlement of the Iranian nuclear
issue, the problem of a democratic upsurge in the Middle East and so on. India
is always against foreign military intervention for resolving international
problems. This principle continues to be the cornerstone of India's policy.
- Support to UN, International Law and Equal World Order
India has a deep respect for international law and/or the principles of
sovereign equality of nations and non-interference in the internal affairs of
other nations as espoused by the UN. India has supported the cause of
disarmament pursued by the UN. In 1988, India proposed a very ambitious
programme of nuclear disarmament before the UN.
Though this proposal was not accepted by the other members of the UN, India
stands committed to the cause of universal disarmament even today. India has
played a key role in preserving world peace by helping in the decolonization
process, and through active participation in UN peacekeeping activities. In
order to make the composition of the Security Council more realistic and
democratic, India has proposed and supported the reform of the Security Council
and other UN agencies. India is one of the claimants of permanent membership of
the Security Council.
In nutshell, ICCR intends to boost cultural exchanges and people-to-people ties
between India and other nations by enhancing India's soft power worldwide via
strengthening cultural linkages and fostering mutual understanding. It serves
as a link between Indian culture and the rest of the globe. It has taken several
steps to promote India's rich civilizational traditions and cultural diversity
in other countries.
ICCR's cultural, academic, and intellectual exchanges and promotion of India's
culture internationally encompass a wide range of outreach activities, including
Indian art, history, oral traditions, dance, music, yoga, languages, food,
festivals, and contemporary issues, through its 39 cultural centres abroad and
19 Regional Offices within India. India opted away from the power block
politics, which was the defining feature of cold war international politics.
India has promoted a soft power approach through a series of new initiatives
framed around concepts of 'non-reciprocity', 'connectivity' and 'asymmetrical
responsibilities', which indicate a willingness to use economic attractiveness
to persuade its neighbours rather than coercive military capacities. Since 1980
it has resulted in a greater political investment in different regional
institutions such as the South Asian Association for Regional Cooperation
(SAARC), the South Asia Cooperative Environment Programme, the South Asian
Economic Union and BIMSTEC which were created to enhance cultural and commercial
ties. Thus, India seeks a peaceful periphery and works for good neighbourly
relations in her extended neighbourhood. India's foreign policy also recognizes
that issues such as climate change, energy and food security are crucial for
India's transformation. Since these issues are global in nature, they require
Written By: Sayed Qudrat Hashimy
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(Afghan National), ICCR Scholar under SSSAN
Email: [email protected]
, Mobile No. +919008813333