Author: Advocatemanisha

Abstract In this new era, where the digital world offers many new opportunities, influencers on social media have come to light in influencing consumer behavior and brand visibility. However, as we know with power comes great responsibility — similarly such marketing tool comes with a lot of legal responsibilities and repercussions, particularly relating to trademark law and regulatory compliance. In this article we will discuss how trademark law and an influencer marketing on social media are overlapping with each other, focusing on some complexities such as lack of awareness among influencers, transparency issues, jurisdictional complexities, and the impact on small…