Author: Saddi Anshu

The current paper critically reviews the judicial tendencies in the context of visual and phonetic similarity of Indian trademarks, particularly in the context of the linguistic complexity of India. It analyses the Indian laws, points out the lack of comparative jurisprudence, and examines problems of confusion by consumers in both multilingual and online settings. Introduction Trademarks play a major role because they pinpoint and differentiate the merchandise or offerings of one enterprise from another, while also establishing consumer confidence and brand awareness. India possesses huge linguistic heterogeneity, and trademark parity assessments present particular difficulties. These assessments contemplate both visual and…