Author: ASHU SHUKLA

Advocate on Roll at Lucknow High Court & Member - Indian Advocate Forum.

Introduction India’s expanding digital ecosystem, while transformative, has also opened the floodgates to a new generation of crimes—one of the most dangerous being digital arrest fraud. This cybercrime involves fraudsters impersonating law enforcement authorities to falsely accuse individuals of offenses such as money laundering, cyber pornography, or drug smuggling. These impersonators initiate video or phone calls, often using forged documents or deepfake visuals, and threaten the target with immediate “digital arrest” unless a bribe or “bail amount” is paid. In some cases, entire syndicates operate across state lines, targeting vulnerable individuals. Recent cases, especially from West Bengal, where life imprisonment…

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Introduction In the rapidly evolving landscape of digital media and celebrity culture, identity has become a valuable currency. Personal traits such as name, image, voice, and likeness are now frequently monetized, manipulated, or misused—often without the consent of the individuals concerned. The idea of personality rights, which represents a person’s right to regulate the commercial and non-commercial use of their persona, has become a crucial legal doctrine in reaction to these developments. Though India does not yet have a consolidated statute on personality rights, their legal foundation rests upon constitutional guarantees and judicial interpretation, supported by fragmentary references in intellectual…

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