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Author: Lakshita Sanchihar. Hardik Bhatt.
Lakshita Sanchihar. Hardik Bhatt.
We are law students with a keen interest in media and digital law. Through our research, we aim to explore how evolving legal frameworks can balance innovation and freedom of expression with responsibility in India’s fast-changing digital landscape. This article represents our shared effort to contribute thoughtful perspectives on these important challenges.
Introduction The impact of social media influencers in India has grown faster than most traditional legal frameworks can keep up with. While just a decade ago, content creators were few and primarily hobbyists, today’s influencers are viewed as professional communicators with audiences in the millions. This growth has brought new opportunities for brand partnerships—but also new legal and ethical challenges, especially as recent controversies have shown. Key Legal Cases: Setting the Benchmark The Samay Raina Precedent In 2025, a Supreme Court judgment directed comedian Samay Raina, along with several social media personalities, to publicly apologize for content that mocked disabled…
