Author: Manglam Kumar Singh

Landmark Case on Personality Rights and AI Threats Landmark Case Overview This case is considered a landmark in recognizing and enforcing the rights of celebrities and public figures against unauthorized commercial exploitation. The Honourable Court, while examining precedents on intellectual property, personality rights, and jurisprudence, took a pragmatic approach by extending protection against emerging threats such as artificial intelligence and deepfake technology. Factual Background Plaintiffs Dr. Devi Prasad Shetty (Plaintiff No.1): A world-renowned cardiac surgeon, philanthropist, and Chairman of Narayana Hrudayalaya Ltd. With over 25 years of experience, he has contributed significantly to cardiology and founded several healthcare foundations and…