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Creative agencies in India deal with intellectual property every day, from brand logos to ad campaigns, yet most fail to secure clear ownership rights. This article explores real-world case studies where unclear IP clauses led to disputes between agencies and clients. It highlights how proper contracts, NDAs, and copyright assignments can protect creative work and prevent loss of rights. The piece also offers practical takeaways for agencies and freelancers, with insights from Corrida Legal on safeguarding intellectual property in Delhi and Gurgaon.