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Author Topic: How does a trademark become generic?  (Read 853 times)

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Offline advdesai

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How does a trademark become generic?
« on: September 10, 2013, 02:40:10 AM »
Ironically, product popularity and the trademark owner are often the culprits. If a trademark is used properly, it is likely to remain the exclusive property of its owner; however, once improper advertising and labeling start to cause consumers to use the mark as the “name” of the product or service, regardless of the source, the trademark loses its distinctiveness. The term “genericide” is sometimes used to describe the process where the trademark owner actually participates, often unknowingly, in the destruction of the distinctiveness of the trademark.
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