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Author Topic: What are the advantages of the Madrid Protocol?  (Read 1069 times)

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Offline advarjun

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What are the advantages of the Madrid Protocol?
« on: November 01, 2013, 12:43:25 AM »
# geographically, an applicant using the Madrid system can apply for protection of a mark in over 80 territories (“Contracting Parties”) by filing a single application in one language and by paying a single set of fees, instead of filing separate applications in the different IP Offices of the various territories;

# regardless of where the applicant wishes to protect his mark, using the Madrid system he will have to file his application in just one of the languages of the Madrid system, namely English, French or Spanish;

# if the Office of a Contracting Party does not notify a refusal within the time limit that is specified in the Madrid system, the mark will automatically enjoy protection in the Contracting Party in question;

# after the trademark has been registered through the Madrid system, the holder of the international registration can extend its geographical scope to additional Contracting Parties in a quick, simple and cost-effective manner;

# no matter how many Contracting Parties have been included in the international registration of a mark using the Madrid system, there will be just one single expiry date and the registration can be renewed simply (and also electronically) for all or any of the Contracting Parties included in the registration;

# administration costs such as translation of the list of goods and services and representatives fees are less, compared to several filings in national territories;

# generally, less delays are encountered, due to the use of a single administration;

# managing a trademark portfolio registered through the Madrid system, e.g. change in ownership, licensing, etc., is more cost-effective.
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