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Author Topic: What does "Secondary Meaning" refer to in regards to Trademark  (Read 2038 times)

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Offline advarjun

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What does "Secondary Meaning" refer to in regards to Trademark
« on: November 01, 2013, 10:17:53 PM »
Many words are commonly used in ordinary language. Can they become trademarks? They can if they acquire special significance in reference to particular goods. For example, "apple" is a common word, but also a trademark for computers and for recordings. The word has acquired "secondary meaning" in each product category because consumers associate it with a particular brand of product.

Secondary meaning gives trademark owners protection, but does not prevent people from using the same word for other types of products or in common conversation.
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Offline amanthapeterson

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Re: What does "Secondary Meaning" refer to in regards to Trademark
« Reply #1 on: January 15, 2014, 11:38:27 PM »
The issue of secondary meaning most often comes up during infringement lawsuits or in opposition or cancellation proceedings before the Trademark Trial and Appeal Board. Trademark distinctiveness is an important concept in the law governing trademarks and service marks.

Offline touqeer

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Re: What does "Secondary Meaning" refer to in regards to Trademark
« Reply #2 on: February 17, 2014, 03:49:04 AM »
For any mark to become guarded like a brand, it ought to be unique. When the mark is not really naturally unique, it may be get the required distinctiveness with the improvement of secondary meaning.

Offline Robinrusewell

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Re: What does "Secondary Meaning" refer to in regards to Trademark
« Reply #3 on: July 18, 2015, 02:37:48 AM »
The issue of secondary meaning refers to in regards to trademark. It ought to be unique, it may be become guarded like a brand. Also many words are now used in our daily language.

 

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