Author: ADVOCATE AJAY AMITABH SUMAN

  🎖️ Recognition · Distinguished Jurist 📚 301 Published Articles

Professional and Literary Profile Mr. Ajay Amitabh Suman, Advocate, is an alumnus of the Campus Law Centre, University of Delhi, with over 20 years of experience in IP litigation before the Delhi High Court. He currently serves as a Patent and Trademark Attorney at United & United, a leading intellectual property law firm. Deeply committed to legal scholarship, he has authored more than 900 articles on intellectual property law, published on major platforms including Legal Service India, Bar & Bench, Live Law, SCC Online Blog, Legal Desire, SpicyIP, among others. Beyond his legal practice, he is also an accomplished writer and poet, with over 1,500 literary works and more than 20 books published in Hindi and English. His journey reflects a unique blend of legal advocacy and creative expression, inspired by a passion for justice, knowledge, and reform.

This case revolves around a rectification petition under Section 57 of the Trade Marks Act, 1999, where the petitioner sought the cancellation or removal of the respondent’s trademark ‘GMW’ in Class 11, arguing it was deceptively similar to their own ‘GM’ marks used since 1999 in the electrical goods sector. The court, presiding over an ex-parte proceeding due to the respondent’s non-appearance, emphasized the overriding principle that prior adoption and continuous use, backed by substantial goodwill evidenced through sales and registrations, prevail over later registrations that could lead to confusion or passing off.

The court ruled in favor of the petitioner, emphasizing how extensive historical usage and acquired reputation can trump subsequent registrations that appear to capitalize on established goodwill. This decision not only reinforces the protective mechanisms of the Trade Marks Act but also highlights the judiciary’s role in maintaining the purity of the trademark register by eliminating marks that could lead to consumer confusion and unfair trade practices. At its core, the case illustrates the delicate balance between innovation in branding and the safeguarding of legacy marks in competitive markets like pharmaceuticals and ayurvedic products, where phonetic and structural similarities can easily mislead the average consumer.